
We were able to increase their overall ROAS by 5x before we came in with way more volume from $5K to $10K per month
They had run a Facebook & Google campaign with very little results and revenue was dropping
We analyzed their huge bank of creative & started testing different ad copy to attract their audience while better attributing budgets between the two platforms
We were able to increase their overall ROAS by 5x before we came in with way more volume from $5K to $10K per month
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At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.
It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.