We were able to increase their overall ROAS by 5x before we came in with way more volume from $5K to $10K per month

5
ROAS

The Challenge

They had run a Facebook & Google campaign with very little results and revenue was dropping

The Process

We analyzed their huge bank of creative & started testing different ad copy to attract their audience while better attributing budgets between the two platforms

The Solution

We were able to increase their overall ROAS by 5x before we came in with way more volume from $5K to $10K per month

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads

Industry

Food & Drink

Results by the numbers

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The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.

The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.

In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.

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