Doubled pipeline value with the same budget

The Challenge

Advertising budget was doubled but pipeline from digital channels remained the same. Lack of reporting and clarity between channels driving performance

The Process

Audited all digital channel performances, identified opportunities both short term and long term, and their projected impact on results.

Connected Salesforce, Hubspot, Google Ads, CallRail, to get clear picture of which campaigns and keywords are driving pipeline.

Set up reporting and analytics.

Optimized Google Ads.

Provided conversion rate optimization strategies.

The Solution

Doubled pipeline value with the same budget

Skills Used

Paid Ads,CRO,Other

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

ACCO Brands

ACCO Brands was looking to increase revenue through their email channel. The challenge was to create new revenue using the existing revenue channel and existing clients in which a new system/process can be developed and deployed across all 5 of ACCO's child brands.

1.2

ROAS

Bite Society

Take over from existing agency and redo data tracking to ensure the correct conversion and revenue data is coming through. Launch a full digital strategy to incorporate all channels to drive business growth.


Google Ads

Display Ads

SEO

Email

Social Ads

YouTube Ads

0.35

CPO

Urban Road

The challenge with this client was to scale the media spend whilst maintaining a ROAS above 12X.

2.13

CPM

Kate's Cheese

The client wanted to improve his website & launch SMM campaigns

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.