As a result of our efforts, Dioptics received an increase in organic search traffic by 38.40%,
decreased paid search cost by 47.18% and improved revenue from paid search by 21.53%.
In the paid search advertising arena, Dioptics saw a 43.43% increase in eCommerce conversion rate, attributing to a revenue increase of 21.53%. Additional benefits were increased transactions and pages per session.
Dioptics saw an increase in many primary organic SEO metrics including # of Sessions, pages per session, eCommerce conversion rates and more. Revenue increase by 69.95%.
Dioptics expanded their Paid Search marketing to drive even online sales. We also generated new Facebook fans and email subscribers through advanced Facebook marketing strategies.
Dioptics Sunwear aspired to improve their position and placement in Google’s search engine results as well as improve the profitability of the paid search advertising campaigns.
Their main goal was to increase eCommerce Sales from organic SEO and Display Ads.
I worked with Dioptics to implement new syndicated content (i.e. blogs and
videos) to increase category visibility in order to achieve top placement on search engines for
branded and non-branded terms.
I helped to optimize the current PPC campaigns as well as create new campaigns that were highly likely to drive online sales.
I expanded on paid search campaigns to include branded & non-branded terms, video, and re-targeting to increase ROI and outreach to new consumers.
As a result of our efforts, Dioptics received an increase in organic search traffic by 38.40%,
decreased paid search cost by 47.18% and improved revenue from paid search by 21.53%.
In the paid search advertising arena, Dioptics saw a 43.43% increase in eCommerce conversion rate, attributing to a revenue increase of 21.53%. Additional benefits were increased transactions and pages per session.
Dioptics saw an increase in many primary organic SEO metrics including # of Sessions, pages per session, eCommerce conversion rates and more. Revenue increase by 69.95%.
Dioptics expanded their Paid Search marketing to drive even online sales. We also generated new Facebook fans and email subscribers through advanced Facebook marketing strategies.
Paid Ads,Paid Ads,Paid Ads,CRO,Marketing Strategy,Email Marketing,SEO,Marketing Strategy
Health & Wellness
Put your e-mail in and we'll arrange a consultation call for you
This client had more than 20 facilities for treating addiction. They were spending hundreds of thousands of dollars on Google ads in order to drive phone calls, but they had no call tracking and hadn't done any conversion optimization. We created microsites in order to narrowly target their advertising both geographically, as well as by substance (eg alcohol, opiates, benzos, etc). We set up call tracking and started A/B testing. We had a multitude of wins, losses, and iterations to the websites based on our work. But I'm proud to have skyrocketed their revenue with 3 separate A/B tests that EACH increased the conversion rate on their primary goal of a phone call by more than 100% (99% statistically significant).
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.