Right at the start our client saw an increase in conversion rates, and a higher percentage of visitors checked out with a purchase greatly improving sales and the cost to acquire customers (CPA)
Jersey Italian Gravy was challenged in getting their online website into an improved sales machine, to take the business up a level.
We moved Jersey Italian Gravy from the Wix platform onto the Shopify platform with a new and improved conversion optimized website.
Right at the start our client saw an increase in conversion rates, and a higher percentage of visitors checked out with a purchase greatly improving sales and the cost to acquire customers (CPA)
Web Development,Web Development,CRO
Food & Drink
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This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.
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