As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.

My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.

The challenges were to target people who actually need the product and not people who occasionally use it.

The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.

Good target market is also companies that want to use video to simplify their messaging.

Sportiqe wanted to expand from being a wholesale clothing distributor, to a well recognized B2C brand. After many months of running paid ads with little success, they partners with us to help turn their account around.

Woolroom wanted to expand into the US with a positive ROI

The client wanted to use a website to generate leads online. They had a website designed and

built. After six months of their website being live, they had generated zero website leads. That’s when they contacted us to help them with their inbound marketing.