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After supporting the CEO, President and team, the brand was sold to Wayfair.
DwellStudio was a growing home lifestyle brand. However the team was stretched thin and focused on too many channels which was effecting both growth, inventory and resources.
Led the investment, growth plan and sale of the multi-million dollar NYC based lifestyle brand.
Led cross functional teams building a new sales and marketing strategy that resulted in growth across all channels; e-commerce, retail, catalog, international, wholesale and licensing.
After supporting the CEO, President and team, the brand was sold to Wayfair.
Branding,CMO,Marketing Strategy,Other
Home & Garden
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One challenging project was working on Rue La La’s exclusive “Madison Avenue” boutiques where vintage Chanel and other very high-end clothing and accessories were sold on our website. Some items were sold for upwards of $10K and they were final sale, unable to be returned. So, writing product descriptions that were accurate and extremely descriptive was imperative. I strengthened my attention-to-detail skill set in this role.
Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.
Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.
Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.
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