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Things Remembered (eCommerce)
- Increased affiliate revenue by 1.57x YOY ($66,506.50 in rev 2019 VS $104,443.81 in rev 2020 during the highest spending month (May 2020)) while maintaining a 55% margin on a 30% goal.
- With this merchant, I optimized bidding on a device and keyword level and while meticulously checking on the search terms report and cutting bad spend. The biggest issue this merchant had YOY was not bidding into the maximum amount of impression share. Increasing impression share dramatically allowed me to 1.57x revenue while maintaining a better margin than the goal.
Things Remembered (eCommerce)
- Increased affiliate revenue by 1.57x YOY ($66,506.50 in rev 2019 VS $104,443.81 in rev 2020 during the highest spending month (May 2020)) while maintaining a 55% margin on a 30% goal.
- With this merchant, I optimized bidding on a device and keyword level and while meticulously checking on the search terms report and cutting bad spend. The biggest issue this merchant had YOY was not bidding into the maximum amount of impression share. Increasing impression share dramatically allowed me to 1.57x revenue while maintaining a better margin than the goal.
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We were tasked with uncovering potential audiences, testing messaging and visuals, as well as landing pages, to understand and project potential KPIs.
Once we had initial benchmarks, our goal was to improve the performance, polish the messaging, and help the client raise the necessary capital by showcasing initial achievements.
We had to find a way to improve our CPA. Most of te traffic was coming from YouTube, which is not an easy channel to work with.
This brand had horrible open and click rates. I was able to raise those metrics by executing best practices and sharing non-sales-based information that led to sales and good email engagement in just 2 months.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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