
Dora Larsen is seeing great success through Google Ads in both the UK and USA. Working closely with the brand, we have suggested further opportunities for growth as we always look for growth regardless of the channel we're focusing on.
They needed to expand their Google Ads to new areas to build the brand whilst optimising performance, so it was more profitable both in the UK and the United States.
Our first point of call is always optimisation and efficiency. Once we had a solid foundation, we were able to build by working on new generics to expand the brand whilst continuing to capture the demand already present. Working with a new CSS enabled us to expand Shopping more cost-effectively leaving more available budget to test new targets.
Dora Larsen is seeing great success through Google Ads in both the UK and USA. Working closely with the brand, we have suggested further opportunities for growth as we always look for growth regardless of the channel we're focusing on.
Paid Ads,Google Shopping
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Tech Checks is a check printing service that competes against high profile brands such as QuickBooks, Deluxe, and VistaPrint. Tech Checks needed a firm that can help them promote to their target audience their value and vastly superior processing times. Retaining customers was also a huge challenge, as many of their customers ordered one time from them and never returned to reorder.
Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.