After month 1, ROAS was around .6
Month 2 broke even at 1
Month 3 was at 1.5
The client decided to do the work in-house after the initial 3 months.
The client was completely new to PPC and wanted to try Facebook Ads first. They had tested a couple campaigns but their ROAS was at .2
Their goal was to be at 1 minimum within 3 months.
Since the client didn't have any social proof, the goal was to work with their existing creatives and find bestsellers that could work well with their audience.
They focus on face care, body care and hair care. I tested all 3 of them to see which products would respond best to the ads.
After month 1, ROAS was around .6
Month 2 broke even at 1
Month 3 was at 1.5
The client decided to do the work in-house after the initial 3 months.
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Dessert Holdings was in need of a new website, a marketing plan, social media plan + SEO in Spring of 2019 that would effectively reach and connect with two sets of core consumers: their foodservice consumers (B2C) and their retail consumers (B2B). The opportunity presented with this unique challenge was the ability to create a beautiful, new customizable website that would not only communicate to all consumers, but also have the ability to increase brand equity, product sales and overall brand awareness.
Longevity is rare in digital marketing. Our team is proud to have managed Weebly’s affiliate program continuously since 2012. At that time the program was underperforming and almost unknown.
After consulting with Weebly regarding their marketing goals, we guided them in network selection and launched a new program for Weebly on the trusted ShareASale network.
Please read the Process overview first.
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