As a result, with responsive website build on all devices, proper SEO optimizations made continually, as well as investments in Google Advertising and paid social, we saw an immediate +40% increase in website page views, as well as +50% new users to the site month-over-month. We focused on a few key critical SEO areas for improvement including: updates to metadata descriptions, re-targeting original keywords and branded keyword tracking, as well as keyword ranking against top competitors. SEO optimizations also proved successfully in moving our Google rankings from page 3 to the top of page 1, with an ROAS over 600%.
Dessert Holdings was in need of a new website, a marketing plan, social media plan + SEO in Spring of 2019 that would effectively reach and connect with two sets of core consumers: their foodservice consumers (B2C) and their retail consumers (B2B). The opportunity presented with this unique challenge was the ability to create a beautiful, new customizable website that would not only communicate to all consumers, but also have the ability to increase brand equity, product sales and overall brand awareness.
To find the best website CMS platform to design & develop within, we chose Wordpress since it has a wide variety of themes and plug-ins that are aligned with today's market and that would be compatible with standard search engine optimizations and Google Advertising. We used a combination of SEO tools such as Hubspot, Moz & Brightedge to complete our search engine optimizations, along with a full SEO audit and daily + weekly SEO optimizations. We also improved their social media presence by running a variety of paid social ads for traffic and conversion campaigns.
As a result, with responsive website build on all devices, proper SEO optimizations made continually, as well as investments in Google Advertising and paid social, we saw an immediate +40% increase in website page views, as well as +50% new users to the site month-over-month. We focused on a few key critical SEO areas for improvement including: updates to metadata descriptions, re-targeting original keywords and branded keyword tracking, as well as keyword ranking against top competitors. SEO optimizations also proved successfully in moving our Google rankings from page 3 to the top of page 1, with an ROAS over 600%.
SEO,Web Development,Web Development,Paid Ads,Social Media Management
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Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.
The Cognac category has one majority share category leader and a slew of brands fighting for their fair share. Courvoisier Cognac, once a massive player in the category has decided to throw it's hat in the ring and once again capture the hearts of the "Urban Culture Connoisseur". My work as Account Director grew the brand 400% vs the category with the launch of the Honor Your Code campaign and the TTL In Honor Of Your City Program.
Puremix is an established brand in the music production industry, teaching new producers how to master, mix and manage records. The main problem that they were facing was that the cost per conversion was too high for them to manage profitability long term, and they needed someone to come in and drop the CPA.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.