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As a result, with responsive website build on all devices, proper SEO optimizations made continually, as well as investments in Google Advertising and paid social, we saw an immediate +40% increase in website page views, as well as +50% new users to the site month-over-month. We focused on a few key critical SEO areas for improvement including: updates to metadata descriptions, re-targeting original keywords and branded keyword tracking, as well as keyword ranking against top competitors. SEO optimizations also proved successfully in moving our Google rankings from page 3 to the top of page 1, with an ROAS over 600%.
Dessert Holdings was in need of a new website, a marketing plan, social media plan + SEO in Spring of 2019 that would effectively reach and connect with two sets of core consumers: their foodservice consumers (B2C) and their retail consumers (B2B). The opportunity presented with this unique challenge was the ability to create a beautiful, new customizable website that would not only communicate to all consumers, but also have the ability to increase brand equity, product sales and overall brand awareness.
To find the best website CMS platform to design & develop within, we chose Wordpress since it has a wide variety of themes and plug-ins that are aligned with today's market and that would be compatible with standard search engine optimizations and Google Advertising. We used a combination of SEO tools such as Hubspot, Moz & Brightedge to complete our search engine optimizations, along with a full SEO audit and daily + weekly SEO optimizations. We also improved their social media presence by running a variety of paid social ads for traffic and conversion campaigns.
As a result, with responsive website build on all devices, proper SEO optimizations made continually, as well as investments in Google Advertising and paid social, we saw an immediate +40% increase in website page views, as well as +50% new users to the site month-over-month. We focused on a few key critical SEO areas for improvement including: updates to metadata descriptions, re-targeting original keywords and branded keyword tracking, as well as keyword ranking against top competitors. SEO optimizations also proved successfully in moving our Google rankings from page 3 to the top of page 1, with an ROAS over 600%.
SEO,Web Development,Web Development,Paid Ads,Social Media Management
Food & Drink
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Although the team had a good client list and a great track record of success, they were struggling to manage paid media accounts effectively. They needed some additional expertise to support this service offering and initially looked for someone who could deliver internal training to support staff development and upskill the team.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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