We saw great success with this new model, we continued to adapt till we were driving a 12.5% CVR for Non-brand.

1.3
ROAS

The Challenge

Dakine was running paid search campaigns that were targeting all of the United States and were not breaking up states. I let them know this was a concern because different audiences in different regions are going to be interested in the same products, it depends on the weather.

The Process

I worked at rebuilding the structure of the campaigns to be hypo-targeted to different regions, and had sets of ads running for different clothing styles depending on the weather/season

The Solution

We saw great success with this new model, we continued to adapt till we were driving a 12.5% CVR for Non-brand.

Skills Used

Paid Ads

Industry

Style & Fashion

Results by the numbers

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American Atelier

American Atelier came to me seeking to push sales. They were running a unusual strategy of looking for low cost bids as a means to keep ACOS low but they were missing on potential sales with low impressions built on a strategy based not on winning but saving money.

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Cookies by Design

Take over digital marketing efforts, mainly Google CPC and social ads, and get account performance back to historic levels. CBD had experienced serious revenue issues after launching a new website. Total sales through digital were down 40% YoY, mainly stemming from digital channels and SEO.


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