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Increased revenue by over 175% in 1 year. Continued to drive more revenue for 3 years, reaching highest-ever recorded results for the company.
Take over digital marketing efforts, mainly Google CPC and social ads, and get account performance back to historic levels. CBD had experienced serious revenue issues after launching a new website. Total sales through digital were down 40% YoY, mainly stemming from digital channels and SEO.
We took over Google Ads and social ads, within 3 months account performance leveled off instead of falling weekly. In 6 months we were getting revenue not seen in over 12 months. By 2 years of the engagement, we had higher revenue results than ever before achieved with an ROAS of 12:1 from digital ad efforts with spends exceeding $50k/mo.
1: Digital Marketing Audit - determine where the issues are and conduct in-depth channel discovery and competitor results
2: Roadmap Optimizations - Make a plan to target specific channels and touchpoints in the channels to impact bottom, mid, and top-funnel campaigns to drive long-term growth
3: Report & Strategy - Work with the leadership team weekly to talk through initial results and conduct strategy sessions to continue to drive immediate and long-term growth results.
Increased revenue by over 175% in 1 year. Continued to drive more revenue for 3 years, reaching highest-ever recorded results for the company.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Google Shopping
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I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.
Key achievements:
On any given day, I am to keep a team of more than 10 people from different countries, cultures and languages on-brand to deliver the message and the image that the company wishes to keep. The biggest challenge is keeping the brand message delivered in a consistent manner while ensuring that each different region feels addressed to directly, in a frank and sincere brand voice.
Kristen Levine is a Pet Lifestyle Expert who specializes in giving excellent recommendation and advice to pet parents. She has 115k Facebook fans and 120k blog visitors a month, but she couldn't seem to figure out Instagram. She had 4k followers and could not seem to grow no matter what she tried.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
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