Through campaigns I created and contributed to we moved the companies call volume from 18,000 minutes per month to 51,000 minutes per month. Social media following on IG from under 9,000 to 16.3k
Convo was an interesting case because they have brand recognition in the market but their socials were quiet and under utilized.
I was a full time copywriter and content specialist for Convo. I created content for their socials, website, email marketing (b2b and b2c), press releases and internal communications. Along with all of this I managed their social medias and worked with the marketing team to grow their following.
Through campaigns I created and contributed to we moved the companies call volume from 18,000 minutes per month to 51,000 minutes per month. Social media following on IG from under 9,000 to 16.3k
Branding,Content Marketing,Other,Copywriting,Marketing Strategy,Social Media Management,Branding
Technology
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This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.
A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.
They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.
Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.
I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.
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