Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
The end result was that the marketing team had implemented tried and true marketing tactics and strategy to target key personas that were both customers and prospects. Prospect was sold on the value of having an integrated accounting and sales system that made the homebuilding and selling process seamless and modern. Customers were also influenced by upsells, homebuilding customers who had the basic accounting software we more inclined to add-on sales modules, listings modules, warranty modules, and even automated modules that simplified the design studio process for homebuyers.
Constellation Homebuilder Systems now has a steady stream of qualified leads coming inbound and engaging with the product and related promotional resources, they are became nurtured through targeted dynamic campaigns, and sales were able to open opportunities that were won by being present at key events.
The challenge at Constellation HomeBuilder Systems was to develop the groundworks for marketing initiatives to influence select accounts and persona's in the vertical market of construction and homebuilding. The marketing team required the introduction of initiatives that included demand generation, nurture programs, direct mail promotions, events, and product promotions.
The process involved assessing what channels were best to influence existing customers and future buyers. After doing market research on key buyers responsible for adopting the company's accounting and sales software, implementation and execution of these channels occurred.
For performance marketing and lead generation, LinkedIn Campaign Manager was introduced. For nurture programs, key content assets that were most popular were promoted via email, large stakeholder events were selected and digital events were also promoted on a monthly basis. Working with content syndication vendors in the industry was also critical to promote key product-related content to generate awareness and leads.
The end result was that the marketing team had implemented tried and true marketing tactics and strategy to target key personas that were both customers and prospects. Prospect was sold on the value of having an integrated accounting and sales system that made the homebuilding and selling process seamless and modern. Customers were also influenced by upsells, homebuilding customers who had the basic accounting software we more inclined to add-on sales modules, listings modules, warranty modules, and even automated modules that simplified the design studio process for homebuyers.
Constellation Homebuilder Systems now has a steady stream of qualified leads coming inbound and engaging with the product and related promotional resources, they are became nurtured through targeted dynamic campaigns, and sales were able to open opportunities that were won by being present at key events.
Marketing Strategy
Professional Services
Put your e-mail in and we'll arrange a consultation call for you
Building a landing page that captures the essence of the brand and
Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.
This brand had some pretty hard competition for search rankings and were stuck between #5-10 on rank and even lower for some of their target keywords
Trouva has been named a top 5 startup in the UK. They were struggling to hit their aggressive, VC required performance targets. This was complicated by the fact that they had tens of thousands of SKU's in their data feed; targeting so many countries; that the golden SKU's weren't easy to optimize.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
