Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
The end result was that the marketing team had implemented tried and true marketing tactics and strategy to target key personas that were both customers and prospects. Prospect was sold on the value of having an integrated accounting and sales system that made the homebuilding and selling process seamless and modern. Customers were also influenced by upsells, homebuilding customers who had the basic accounting software we more inclined to add-on sales modules, listings modules, warranty modules, and even automated modules that simplified the design studio process for homebuyers.
Constellation Homebuilder Systems now has a steady stream of qualified leads coming inbound and engaging with the product and related promotional resources, they are became nurtured through targeted dynamic campaigns, and sales were able to open opportunities that were won by being present at key events.
The challenge at Constellation HomeBuilder Systems was to develop the groundworks for marketing initiatives to influence select accounts and persona's in the vertical market of construction and homebuilding. The marketing team required the introduction of initiatives that included demand generation, nurture programs, direct mail promotions, events, and product promotions.
The process involved assessing what channels were best to influence existing customers and future buyers. After doing market research on key buyers responsible for adopting the company's accounting and sales software, implementation and execution of these channels occurred.
For performance marketing and lead generation, LinkedIn Campaign Manager was introduced. For nurture programs, key content assets that were most popular were promoted via email, large stakeholder events were selected and digital events were also promoted on a monthly basis. Working with content syndication vendors in the industry was also critical to promote key product-related content to generate awareness and leads.
The end result was that the marketing team had implemented tried and true marketing tactics and strategy to target key personas that were both customers and prospects. Prospect was sold on the value of having an integrated accounting and sales system that made the homebuilding and selling process seamless and modern. Customers were also influenced by upsells, homebuilding customers who had the basic accounting software we more inclined to add-on sales modules, listings modules, warranty modules, and even automated modules that simplified the design studio process for homebuyers.
Constellation Homebuilder Systems now has a steady stream of qualified leads coming inbound and engaging with the product and related promotional resources, they are became nurtured through targeted dynamic campaigns, and sales were able to open opportunities that were won by being present at key events.
Marketing Strategy
Professional Services
Put your e-mail in and we'll arrange a consultation call for you
Plated was a new startup and needed to grow rapidly. The challenge was to find new ways to grow outside of the traditional channels. At the time Facebook was not known as a growth channel but we were not only able to make it work but we were one of the first major success stories for Facebook ads.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
