Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
The end result was that the marketing team had implemented tried and true marketing tactics and strategy to target key personas that were both customers and prospects. Prospect was sold on the value of having an integrated accounting and sales system that made the homebuilding and selling process seamless and modern. Customers were also influenced by upsells, homebuilding customers who had the basic accounting software we more inclined to add-on sales modules, listings modules, warranty modules, and even automated modules that simplified the design studio process for homebuyers.
Constellation Homebuilder Systems now has a steady stream of qualified leads coming inbound and engaging with the product and related promotional resources, they are became nurtured through targeted dynamic campaigns, and sales were able to open opportunities that were won by being present at key events.
The challenge at Constellation HomeBuilder Systems was to develop the groundworks for marketing initiatives to influence select accounts and persona's in the vertical market of construction and homebuilding. The marketing team required the introduction of initiatives that included demand generation, nurture programs, direct mail promotions, events, and product promotions.
The process involved assessing what channels were best to influence existing customers and future buyers. After doing market research on key buyers responsible for adopting the company's accounting and sales software, implementation and execution of these channels occurred.
For performance marketing and lead generation, LinkedIn Campaign Manager was introduced. For nurture programs, key content assets that were most popular were promoted via email, large stakeholder events were selected and digital events were also promoted on a monthly basis. Working with content syndication vendors in the industry was also critical to promote key product-related content to generate awareness and leads.
The end result was that the marketing team had implemented tried and true marketing tactics and strategy to target key personas that were both customers and prospects. Prospect was sold on the value of having an integrated accounting and sales system that made the homebuilding and selling process seamless and modern. Customers were also influenced by upsells, homebuilding customers who had the basic accounting software we more inclined to add-on sales modules, listings modules, warranty modules, and even automated modules that simplified the design studio process for homebuyers.
Constellation Homebuilder Systems now has a steady stream of qualified leads coming inbound and engaging with the product and related promotional resources, they are became nurtured through targeted dynamic campaigns, and sales were able to open opportunities that were won by being present at key events.
Marketing Strategy
Professional Services
Put your e-mail in and we'll arrange a consultation call for you
Samsung operated in a highly competitive market for mobile phones. In Asia, there was always stiff competition with Chinese phone makers, and of course, Apple. For their flagship phones, it was necessary to stand out from the competition, with unique and highly visible formats in a cluttered, highly competitive environment, but it was even more important to approach the campaigns with a strong conquest approach.
This brand had a large customer database but had trouble scaling their Klaviyo account.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
