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The end result was that the marketing team had implemented tried and true marketing tactics and strategy to target key personas that were both customers and prospects. Prospect was sold on the value of having an integrated accounting and sales system that made the homebuilding and selling process seamless and modern. Customers were also influenced by upsells, homebuilding customers who had the basic accounting software we more inclined to add-on sales modules, listings modules, warranty modules, and even automated modules that simplified the design studio process for homebuyers.
Constellation Homebuilder Systems now has a steady stream of qualified leads coming inbound and engaging with the product and related promotional resources, they are became nurtured through targeted dynamic campaigns, and sales were able to open opportunities that were won by being present at key events.
The challenge at Constellation HomeBuilder Systems was to develop the groundworks for marketing initiatives to influence select accounts and persona's in the vertical market of construction and homebuilding. The marketing team required the introduction of initiatives that included demand generation, nurture programs, direct mail promotions, events, and product promotions.
The process involved assessing what channels were best to influence existing customers and future buyers. After doing market research on key buyers responsible for adopting the company's accounting and sales software, implementation and execution of these channels occurred.
For performance marketing and lead generation, LinkedIn Campaign Manager was introduced. For nurture programs, key content assets that were most popular were promoted via email, large stakeholder events were selected and digital events were also promoted on a monthly basis. Working with content syndication vendors in the industry was also critical to promote key product-related content to generate awareness and leads.
The end result was that the marketing team had implemented tried and true marketing tactics and strategy to target key personas that were both customers and prospects. Prospect was sold on the value of having an integrated accounting and sales system that made the homebuilding and selling process seamless and modern. Customers were also influenced by upsells, homebuilding customers who had the basic accounting software we more inclined to add-on sales modules, listings modules, warranty modules, and even automated modules that simplified the design studio process for homebuyers.
Constellation Homebuilder Systems now has a steady stream of qualified leads coming inbound and engaging with the product and related promotional resources, they are became nurtured through targeted dynamic campaigns, and sales were able to open opportunities that were won by being present at key events.
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GROWING A SOCIAL COMMUNITY IN A NICHE MARKET
An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.
COMPANY OVERVIEW
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
INTRODUCTION
Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOLUTION
Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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