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Here's a few success stories from the affiliates and partners I've worked with at ConvertKit:
"We were blown away by the response from our audience from this partnership... about $30,000 revenue generated directly from the workshop you and I created." - Gillian Perkins
"That was SO fun!!! You are a GEM and bring such amazing energy!! Thank you for being apart of this webinar and email campaign!" - Amy Porterfield's team
"I had a great time at the workshop. The engagement was beautiful!" - Tolu Michaels
"Angel! Wow. Thank you again for being one of the absolute best webinar hosts. After the webinar, our team thread blew up with gratitude and excitement for what transpired over the hour y'all spent together! The way you encourage viewers in the comments as well as weave in your own takeaways throughout the webinar is so unique and provides such a level of excellence. We are so grateful for this partnership!" - Ashlyn Carter
At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.
It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.
My role heavily revolved around webinar production and video creation where I worked alongside many of our affiliates and partners. This included tasks such as cultivating those relationships, writing and running email promotional campaigns, creating promotional material, teaching live material, creating social media ad copy, and showing up authentically via video to engage with our target audience.
Here's a few success stories from the affiliates and partners I've worked with at ConvertKit:
"We were blown away by the response from our audience from this partnership... about $30,000 revenue generated directly from the workshop you and I created." - Gillian Perkins
"That was SO fun!!! You are a GEM and bring such amazing energy!! Thank you for being apart of this webinar and email campaign!" - Amy Porterfield's team
"I had a great time at the workshop. The engagement was beautiful!" - Tolu Michaels
"Angel! Wow. Thank you again for being one of the absolute best webinar hosts. After the webinar, our team thread blew up with gratitude and excitement for what transpired over the hour y'all spent together! The way you encourage viewers in the comments as well as weave in your own takeaways throughout the webinar is so unique and provides such a level of excellence. We are so grateful for this partnership!" - Ashlyn Carter
Email Marketing,Marketing Strategy,Social Media Management,Branding
Professional Services
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Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.
Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.
Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.
The client had paused emails for several months as they were having issues migrating to a new platform.
Helped this brand migrate from Bronto to Salesforce Marketing Cloud.
I setup new Customer Journeys, developed a content strategy and calendar and started managing ongoing campaigns.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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