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Here's a few success stories from the affiliates and partners I've worked with at ConvertKit:
"We were blown away by the response from our audience from this partnership... about $30,000 revenue generated directly from the workshop you and I created." - Gillian Perkins
"That was SO fun!!! You are a GEM and bring such amazing energy!! Thank you for being apart of this webinar and email campaign!" - Amy Porterfield's team
"I had a great time at the workshop. The engagement was beautiful!" - Tolu Michaels
"Angel! Wow. Thank you again for being one of the absolute best webinar hosts. After the webinar, our team thread blew up with gratitude and excitement for what transpired over the hour y'all spent together! The way you encourage viewers in the comments as well as weave in your own takeaways throughout the webinar is so unique and provides such a level of excellence. We are so grateful for this partnership!" - Ashlyn Carter
At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.
It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.
My role heavily revolved around webinar production and video creation where I worked alongside many of our affiliates and partners. This included tasks such as cultivating those relationships, writing and running email promotional campaigns, creating promotional material, teaching live material, creating social media ad copy, and showing up authentically via video to engage with our target audience.
Here's a few success stories from the affiliates and partners I've worked with at ConvertKit:
"We were blown away by the response from our audience from this partnership... about $30,000 revenue generated directly from the workshop you and I created." - Gillian Perkins
"That was SO fun!!! You are a GEM and bring such amazing energy!! Thank you for being apart of this webinar and email campaign!" - Amy Porterfield's team
"I had a great time at the workshop. The engagement was beautiful!" - Tolu Michaels
"Angel! Wow. Thank you again for being one of the absolute best webinar hosts. After the webinar, our team thread blew up with gratitude and excitement for what transpired over the hour y'all spent together! The way you encourage viewers in the comments as well as weave in your own takeaways throughout the webinar is so unique and provides such a level of excellence. We are so grateful for this partnership!" - Ashlyn Carter
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Woulvestuff reached out to us because they were trying to find a better way to use their existing chatbot. The store had a chatbot referring customers to the website from Facebook and inviting people to join a mailing list, according to the client, that list is responsible for 40% of the sites income.
the main challenge was that the client wanted to use the same chatbot for the website and Facebook, we had to do something that will provide a reason for new and returned users to engage with the chatbot and give their emails to join the community.
When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.
As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.
My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
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