Increased ROI by over 50% over the last year by improving our measurement on iOS, allocating toward high LTV between channels, and optimizing toward efficiency within channels.
At Cash App, my main challenge was scaling spend by 4x over the course of the first year, while standing up new channels and improving reporting.
I was responsible for media across the full funnel, launching Cash App's first paid brand marketing campaigns across CTV, YouTube, and paid social while owning the paid acquisition budget.
Increased ROI by over 50% over the last year by improving our measurement on iOS, allocating toward high LTV between channels, and optimizing toward efficiency within channels.
Web Development,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Apple Optimization,Paid Ads,Paid Ads,Branding,Marketing Strategy,Marketing Strategy
Technology
Put your e-mail in and we'll arrange a consultation call for you
The challenge at Constellation HomeBuilder Systems was to develop the groundworks for marketing initiatives to influence select accounts and persona's in the vertical market of construction and homebuilding. The marketing team required the introduction of initiatives that included demand generation, nurture programs, direct mail promotions, events, and product promotions.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.