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The 6-month media plan resulted in very positive results for the company. With only $20K in media spend, Big R received over +900% ROAS in the first 8 weeks of launch, eventually surpassing a ROAS goal of +1200% ROAS over 6 months. The detailed marketing plan I researched + created proved to be very successful since it was created with content specifically curated to each marketing platform. The strategy included content specific to Facebook versus Instagram versus Email to ensure we were targeting the right marketing message to the consumer. With multiple ad platforms and growth strategies, Big R was able to surpass multiple revenue goals for the year in just under 6 months.
Big R is now an online only retail store that sells everything from kids toys to hardware to camping, sporting/outdoor gear, clothing, accessories, and more. I specifically worked on the brand for about a year to take them through a brand refresh, develop a 6-month marketing strategy and to launch a couple new products within the children's toys and video games categories.
Big R requested a full-service marketing strategy to increase brand awareness, increase market share in the industry, and achieve a ROAS of at least +750%. I created a 6-month marketing strategy to run starting in November 2018 through May 2019. I created a strategy that included the following components: paid social ads via Facebook, Instagram + Twitter, paid search via Google ads, an email marketing automation campaign to increase subscribers and to nurture current customers further down the purchasing funnel, programmatic display ads, mobile marketing SMS offers for in-store customers, online promotions and more. The media plan had to be smart, budget conscious & strategic. The budget was $20,000.
The 6-month media plan resulted in very positive results for the company. With only $20K in media spend, Big R received over +900% ROAS in the first 8 weeks of launch, eventually surpassing a ROAS goal of +1200% ROAS over 6 months. The detailed marketing plan I researched + created proved to be very successful since it was created with content specifically curated to each marketing platform. The strategy included content specific to Facebook versus Instagram versus Email to ensure we were targeting the right marketing message to the consumer. With multiple ad platforms and growth strategies, Big R was able to surpass multiple revenue goals for the year in just under 6 months.
Marketing Strategy,SMS Marketing,SEO,Email Marketing
Gaming
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As an experienced marketer in the medical supplies space, we identified many challenges during COVID within sourcing quality face masks. Once we had access to quality masks we could actually deliver, it was a big challenge to market these masks, as most channels (Google, Facebook, Amazon) were banning masks from being advertised.
This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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