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The 6-month media plan resulted in very positive results for the company. With only $20K in media spend, Big R received over +900% ROAS in the first 8 weeks of launch, eventually surpassing a ROAS goal of +1200% ROAS over 6 months. The detailed marketing plan I researched + created proved to be very successful since it was created with content specifically curated to each marketing platform. The strategy included content specific to Facebook versus Instagram versus Email to ensure we were targeting the right marketing message to the consumer. With multiple ad platforms and growth strategies, Big R was able to surpass multiple revenue goals for the year in just under 6 months.
Big R is now an online only retail store that sells everything from kids toys to hardware to camping, sporting/outdoor gear, clothing, accessories, and more. I specifically worked on the brand for about a year to take them through a brand refresh, develop a 6-month marketing strategy and to launch a couple new products within the children's toys and video games categories.
Big R requested a full-service marketing strategy to increase brand awareness, increase market share in the industry, and achieve a ROAS of at least +750%. I created a 6-month marketing strategy to run starting in November 2018 through May 2019. I created a strategy that included the following components: paid social ads via Facebook, Instagram + Twitter, paid search via Google ads, an email marketing automation campaign to increase subscribers and to nurture current customers further down the purchasing funnel, programmatic display ads, mobile marketing SMS offers for in-store customers, online promotions and more. The media plan had to be smart, budget conscious & strategic. The budget was $20,000.
The 6-month media plan resulted in very positive results for the company. With only $20K in media spend, Big R received over +900% ROAS in the first 8 weeks of launch, eventually surpassing a ROAS goal of +1200% ROAS over 6 months. The detailed marketing plan I researched + created proved to be very successful since it was created with content specifically curated to each marketing platform. The strategy included content specific to Facebook versus Instagram versus Email to ensure we were targeting the right marketing message to the consumer. With multiple ad platforms and growth strategies, Big R was able to surpass multiple revenue goals for the year in just under 6 months.
Marketing Strategy,SMS Marketing,SEO,Email Marketing
Gaming
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The tax industry is extremely seasonal between January and April. You are selling a service people generally don't like doing, taxes, that they only want to think about once a year. TaxAct was a top 3 player in the space for online tax filers and I was tasked with optimizing Paid Search and eventually managing all other digital channels to optimize spend. Helping craft budgets, marketing plans, and execution was my duties while employed there.
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University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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