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The 6-month media plan resulted in very positive results for the company. With only $20K in media spend, Big R received over +900% ROAS in the first 8 weeks of launch, eventually surpassing a ROAS goal of +1200% ROAS over 6 months. The detailed marketing plan I researched + created proved to be very successful since it was created with content specifically curated to each marketing platform. The strategy included content specific to Facebook versus Instagram versus Email to ensure we were targeting the right marketing message to the consumer. With multiple ad platforms and growth strategies, Big R was able to surpass multiple revenue goals for the year in just under 6 months.
Big R is now an online only retail store that sells everything from kids toys to hardware to camping, sporting/outdoor gear, clothing, accessories, and more. I specifically worked on the brand for about a year to take them through a brand refresh, develop a 6-month marketing strategy and to launch a couple new products within the children's toys and video games categories.
Big R requested a full-service marketing strategy to increase brand awareness, increase market share in the industry, and achieve a ROAS of at least +750%. I created a 6-month marketing strategy to run starting in November 2018 through May 2019. I created a strategy that included the following components: paid social ads via Facebook, Instagram + Twitter, paid search via Google ads, an email marketing automation campaign to increase subscribers and to nurture current customers further down the purchasing funnel, programmatic display ads, mobile marketing SMS offers for in-store customers, online promotions and more. The media plan had to be smart, budget conscious & strategic. The budget was $20,000.
The 6-month media plan resulted in very positive results for the company. With only $20K in media spend, Big R received over +900% ROAS in the first 8 weeks of launch, eventually surpassing a ROAS goal of +1200% ROAS over 6 months. The detailed marketing plan I researched + created proved to be very successful since it was created with content specifically curated to each marketing platform. The strategy included content specific to Facebook versus Instagram versus Email to ensure we were targeting the right marketing message to the consumer. With multiple ad platforms and growth strategies, Big R was able to surpass multiple revenue goals for the year in just under 6 months.
Marketing Strategy,SMS Marketing,SEO,Email Marketing
Gaming
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Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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