The client had a successful business selling their products on Amazon but their own Shopify store sales were slow. Less than $2,000/month in sales from Shopify. They were overly dependant on Amazon which also did not allow them to keep their own customers. Amazon always owned the customers.
We started working with them on a very small scale with some advertising on Instagram and Facebook. Immediately sales on their store took off. We took them from from selling $60,000 to $655,000+ on their Shopify store.
In 2021 the client doubled their annual sales thanks to the help from our advertising efforts. Had it not been for them running out of inventory right before Q4, we would have certainly tripled their sales year over year.
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Existing challenges within the account limited their ability to test new prospecting strategies and limited their growth potential. For example, prior to our involvement, the majority of the budget was dedicated toward branded search campaigns, as many competitors were bidding on their branded terms in hopes to capture away TaxJar's most valuable traffic. Unfortunately, this fierce competition resulted in higher-than-expected costs and required much of the focus, energy, and budget.
Even after successfully freeing up budget from the branded search issues, profitably acquiring new business was no easy feat. Tax services are consumed on an as-needed basis. A brand awareness effort would only be effective if the messaging was powerful and the timing was perfect. That is, even if a business owner hears about TaxJar and thinks they should sign up for the services, it’s typically something that is pushed on the back-burner.
More than ever, if would be crucial to meet their potential customers when they are actively in the market for tax services and in the medium in which they would best respond to our messaging.

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