The client had a successful business selling their products on Amazon but their own Shopify store sales were slow. Less than $2,000/month in sales from Shopify. They were overly dependant on Amazon which also did not allow them to keep their own customers. Amazon always owned the customers.
We started working with them on a very small scale with some advertising on Instagram and Facebook. Immediately sales on their store took off. We took them from from selling $60,000 to $655,000+ on their Shopify store.
In 2021 the client doubled their annual sales thanks to the help from our advertising efforts. Had it not been for them running out of inventory right before Q4, we would have certainly tripled their sales year over year.
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This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.