The client had a successful business selling their products on Amazon but their own Shopify store sales were slow. Less than $2,000/month in sales from Shopify. They were overly dependant on Amazon which also did not allow them to keep their own customers. Amazon always owned the customers.
We started working with them on a very small scale with some advertising on Instagram and Facebook. Immediately sales on their store took off. We took them from from selling $60,000 to $655,000+ on their Shopify store.
In 2021 the client doubled their annual sales thanks to the help from our advertising efforts. Had it not been for them running out of inventory right before Q4, we would have certainly tripled their sales year over year.
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.

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