1. Ensuring ad spend is used efficiently.
2. Verifying that tracking is done properly, given that Vant Panels sells free samples, tracking those are super important.
3. Growing revenue. We've seen too often where flourishing brands find it tough to break through new self imposed ceilings in their ad accounts.

Maximizing the holiday season for a local spirit brand

On any given day, I am to keep a team of more than 10 people from different countries, cultures and languages on-brand to deliver the message and the image that the company wishes to keep. The biggest challenge is keeping the brand message delivered in a consistent manner while ensuring that each different region feels addressed to directly, in a frank and sincere brand voice.

The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.