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As I predicted impressions went sky high along with sales! Yes, our Acos was slightly higher but we were making a lot more sales! Sales and ROI is all that matters. If your Acos is 10% but your sales are $5 then that is a loosing strategy but if your Acos is 20% and your sales are $4000 that is a winning strategy. Profit is the end game for any one in the ecommerce space. So far I have started to target they're extensive ASIN catalog and have had a lot of success especially with saving time grouping ASINS together. Currently they are at 31.65% Acos $15,000 in sales per month double the sales for the previous months that I did not work for them.
American Atelier came to me seeking to push sales. They were running a unusual strategy of looking for low cost bids as a means to keep ACOS low but they were missing on potential sales with low impressions built on a strategy based not on winning but saving money.
I changed the strategy and pushed bidding to be more aggressive. I also targeted a variety of product pages, categories and long tail keywords. More aggressive bidding allows more impressions to be shown to potential customers which equates to sales especially if the quality of the product is good. So the process was a simplistic one in raising bidding on hyper targeted terms.
As I predicted impressions went sky high along with sales! Yes, our Acos was slightly higher but we were making a lot more sales! Sales and ROI is all that matters. If your Acos is 10% but your sales are $5 then that is a loosing strategy but if your Acos is 20% and your sales are $4000 that is a winning strategy. Profit is the end game for any one in the ecommerce space. So far I have started to target they're extensive ASIN catalog and have had a lot of success especially with saving time grouping ASINS together. Currently they are at 31.65% Acos $15,000 in sales per month double the sales for the previous months that I did not work for them.
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The challenge was differentiating American Eagle Outfitters from its competitors in the teen specialty retail space as well as keeping all social media channels fresh and unique to increase followers, engagement and traffic to the website.
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Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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