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The conversion rate on the website increased from 1.61% (August - December) to 2.12% (January - May). I was also able to generate a $4.81 ROAS and a $34 CPA.
Crossnet is a revolutionary four-way volleyball game. I started advertising for Crossnet on Facebook and Instagram right before the start of the Covid 19 pandemic. As nationwide lockdowns began, the product started selling quickly. Pretty soon the product went on backorder which caused shipping delays, which ultimately affected ad performance. I worked with the Crossnet team and Facebook to make sure complaints about shipping didn't affect delivery and performance, and ensured that ads and the website had ample warning of shipping delays due to the pandemic.
I utilized a full-funnel strategy across Facebook and Instagram, which included video view campaigns at the top of the funnel to create awareness. I also used brand videos at the top of the funnel for conversion campaigns and experimented with a variety of new formats on the mid and lower funnel conversion campaigns, including image, vertical video, slideshow video and carousels. I also launched regional campaigns that utilized creative specific to that area. For instance, coastal areas used images and videos that featured individuals playing on the beach, while colder climates got images and videos of individuals playing in gyms. I created all ad content and wrote all ad copy for this project.
The conversion rate on the website increased from 1.61% (August - December) to 2.12% (January - May). I was also able to generate a $4.81 ROAS and a $34 CPA.
Paid Ads,Paid Ads,Content Marketing,Copywriting
Gaming
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The Little Italy Association of San Diego is a 501(c)(3) public benefit corporation that was established in 1996 to oversee and expedite the revitalization and beautification of the Little Italy neighborhood in Downtown San Diego. The Association represents the property owners, residents, and businesses of Little Italy.
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Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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