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The conversion rate on the website increased from 1.61% (August - December) to 2.12% (January - May). I was also able to generate a $4.81 ROAS and a $34 CPA.
Crossnet is a revolutionary four-way volleyball game. I started advertising for Crossnet on Facebook and Instagram right before the start of the Covid 19 pandemic. As nationwide lockdowns began, the product started selling quickly. Pretty soon the product went on backorder which caused shipping delays, which ultimately affected ad performance. I worked with the Crossnet team and Facebook to make sure complaints about shipping didn't affect delivery and performance, and ensured that ads and the website had ample warning of shipping delays due to the pandemic.
I utilized a full-funnel strategy across Facebook and Instagram, which included video view campaigns at the top of the funnel to create awareness. I also used brand videos at the top of the funnel for conversion campaigns and experimented with a variety of new formats on the mid and lower funnel conversion campaigns, including image, vertical video, slideshow video and carousels. I also launched regional campaigns that utilized creative specific to that area. For instance, coastal areas used images and videos that featured individuals playing on the beach, while colder climates got images and videos of individuals playing in gyms. I created all ad content and wrote all ad copy for this project.
The conversion rate on the website increased from 1.61% (August - December) to 2.12% (January - May). I was also able to generate a $4.81 ROAS and a $34 CPA.
Paid Ads,Paid Ads,Content Marketing,Copywriting
Gaming
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Adobe had an opportunity to engage creative and marketing professionals on the LinkedIn social media platform to drive interest in its products. Adobe had an account on LinkedIn, but there was no established strategy or approach to grow the community or foster engagement. Adobe wanted to create and implement a LinkedIn strategy to connect with and engage its audience.
I provided social media management and email marketing for this client. We worked on brand awareness and took a very product/ service based approach to the marketing strategy since the main goal was to get people to book a service to come into the spa. In the spa and online we push products we knew those customers were loved. We had great success with my social media and email marketing assistance!
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
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