Thought Cloud enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
First, we scrubbed Thought Cloud email list, removing any non-active email addresses to optimize list quality. Then, we created seven foundational campaigns to peak the interest of consumers and keep them interested long term. Once we added campaigns aligning with national holidays and seasons to increase purchase opportunities.
In two months, their email revenue has grown severalfold.
Email Marketing,Marketing Strategy,Copywriting,Branding
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Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.