The Challenge

  • Group SEO Lead working leading global SEO while working on websites in all of their major markets including the UK, Germany, Spain and Italy along with seconddary contries such as Turkey, South Africa, Greece, Ireland, Portugal and Chile.
  • Initiated a PPC<>SEO efficieny prgroamme to reduce uneccessary bidding on branded terms when we have a top organic ranking potentially saving millions a year that can be realocated to generic keywords where we don't have a storng organic presence.



The Process

Technical SEO, SEO strategy, thought leadership, Google Analytics, Adobe Analytics, Google Ads

The Solution

Skills Used

SEO,Paid Ads

Industry

Technology

Results by the numbers

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