We scaled the business investment from $2k to $13K per month all while maintaining over a 12X ROAS

0.35
CPO

The Challenge

The challenge with this client was to scale the media spend whilst maintaining a ROAS above 12X.

The Process

This was done through advertising multiple product lines with a funnel for each product line. All while making the most of all website and business assets. I was able to find creative ways to maximise the use of the content that was made available to me.


Ad copy, audience, lookalike and interest tests were run with a ton of different ads were tested and winners were cycled through to ensure a strong CTR, a beautiful user experience and a ROAS above 12x.

The Solution

We scaled the business investment from $2k to $13K per month all while maintaining over a 12X ROAS

Skills Used

Paid Ads,Paid Ads

Industry

Art & Entertainment

Results by the numbers

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More Case Study

1.5

ROAS

Shark Australia

Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.


The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.


The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.

Karambit

The major issue this client had was finding someone reliable to strategize and implement email marketing campaigns to their existing list. They have tried several agencies and freelancers, but the quality of work and results were not there.


  • No Campaign Strategy: There was no developed campaign strategy.
  • Poorly Designed Emails: Previous campaigns were poorly designed.
  • Excluding Certain Products: Certain products had to be excluded from all promotions.

2.11

CPO

OK Kids

They wanted us to scale their brand online as they were mostly retail

2.24

ROAS

The Lake House on Canandaigua

The Lake House is a new property and came to my team to generate awareness around their launch and also to drive bookings once their doors opened.

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Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

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