Their CPL decreased to $20 for cold checkouts from Pinterest Ads.

0.5
CPL

The Challenge

When Transformation Factory came to our team they were looking to diversify their Ad efforts. Their team had scaled the business through Facebook and Instagram Ads, but were ready to diversify sales and traffic channels.


Our team used Pinterest as a top-of-funnel traffic source for the first 30 days. Since Transformation Factory was already running large campaigns on other channels, it made sense to drive additional traffic to their already high converting campaigns. After 45 days we shifted our strategy to add in retargeting campaigns on Pinterest.


Below is the data from running top-of-funnel ads and retargeting campaigns inside of Pinterest over a 30 day time period.


Revenue: Increased by 1,071%

Page Visits: Increased by 349%

Add to Cart: 1,364%

Checkouts: 963%

AOV: 10%

Purchasers: 904%

The Process

Our team optimized their account, created optimized organic content and are currently running full funnel campaigns on Pinterest.

The Solution

Their CPL decreased to $20 for cold checkouts from Pinterest Ads.

Skills Used

Paid Ads

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.83

CPL

Rentlife

Work with luxury real estate leasing teams in Chicago to drive leads and schedule tours online. Use any digital channel available to drive proven results and maintain strong KPIs.

Road2

We started with a blank slate, a well design website with very little content however very little brand awareness. My challenge was to develop the content and social media presence.

0.5

ROAS

Made By Yoke

Made By Yoke was having success with their Facebook advertising but was struggling to reach profitability through Google.

Custom USB

This brand had horrible open and click rates. I was able to raise those metrics by executing best practices and sharing non-sales-based information that led to sales and good email engagement in just 2 months. 

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.