Their CPL decreased to $20 for cold checkouts from Pinterest Ads.

0.5
CPL

The Challenge

When Transformation Factory came to our team they were looking to diversify their Ad efforts. Their team had scaled the business through Facebook and Instagram Ads, but were ready to diversify sales and traffic channels.


Our team used Pinterest as a top-of-funnel traffic source for the first 30 days. Since Transformation Factory was already running large campaigns on other channels, it made sense to drive additional traffic to their already high converting campaigns. After 45 days we shifted our strategy to add in retargeting campaigns on Pinterest.


Below is the data from running top-of-funnel ads and retargeting campaigns inside of Pinterest over a 30 day time period.


Revenue: Increased by 1,071%

Page Visits: Increased by 349%

Add to Cart: 1,364%

Checkouts: 963%

AOV: 10%

Purchasers: 904%

The Process

Our team optimized their account, created optimized organic content and are currently running full funnel campaigns on Pinterest.

The Solution

Their CPL decreased to $20 for cold checkouts from Pinterest Ads.

Skills Used

Paid Ads

paid ads
Industry

Health & Wellness

health & wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.72

CPL

Guaranteed Rate Insurance

They were looking for an agency to improve their ads creative & deliver stronger results.

1

CPL

Soundry Health

The biggest challenge with this client was conversion tracking because of HIPAA compliance. Their product needed to be HIPAA compliant which means we cannot place any third-party javascript on the website to track people who enter their web platform.

0.7

CPL

Hayward

Hayward is a global manufacturer and supplier of pool equipment. Their goal was to raise awareness and drive participation in their Dealer Program with pool retailers and contractors while at the same time drive consumer sales through their dealers across Canada. 



3

ROAS

Gist Applications

The client was a team of highly skilled developers focussed on building innovative Shopify apps. The company was first named Pix Applications. Although the client had support from a niche group of Shopify stores, they were having trouble scaling to the next level of business. This challenge is common for niche providers: how do you move from "1,000 true fans" to a market leader?

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.