Their CPL decreased to $20 for cold checkouts from Pinterest Ads.
When Transformation Factory came to our team they were looking to diversify their Ad efforts. Their team had scaled the business through Facebook and Instagram Ads, but were ready to diversify sales and traffic channels.
Our team used Pinterest as a top-of-funnel traffic source for the first 30 days. Since Transformation Factory was already running large campaigns on other channels, it made sense to drive additional traffic to their already high converting campaigns. After 45 days we shifted our strategy to add in retargeting campaigns on Pinterest.
Below is the data from running top-of-funnel ads and retargeting campaigns inside of Pinterest over a 30 day time period.
Revenue: Increased by 1,071%
Page Visits: Increased by 349%
Add to Cart: 1,364%
Checkouts: 963%
AOV: 10%
Purchasers: 904%
Our team optimized their account, created optimized organic content and are currently running full funnel campaigns on Pinterest.
Their CPL decreased to $20 for cold checkouts from Pinterest Ads.
Paid Ads
Health & Wellness
Put your e-mail in and we'll arrange a consultation call for you
The client was a team of highly skilled developers focussed on building innovative Shopify apps. The company was first named Pix Applications. Although the client had support from a niche group of Shopify stores, they were having trouble scaling to the next level of business. This challenge is common for niche providers: how do you move from "1,000 true fans" to a market leader?
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.