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Taylor Lane's email marketing program is now a significant share of its total revenue – averaging 30% of monthly sales, over a 20% increase. Taylor Lane's email marketing program has also become a key to retaining its loyal, local audience, contributing to a 15% increase in return customers since its implementation.
Taylor Lane is an organic coffee brand with a very strong local presence in Sonoma County in Northern California. When I started working with Taylor Lane they had a very minimal email marketing program set up, with a few basic automations that were underperforming and sporadic campaigns that were far from their potential.
Using Klaviyo, I developed a new base email template that was more reflective of their brand and personality, a set of key automations that were optimized for peak performance, a campaign strategy that would help to engage and retain their loyal customer base, and an ongoing optimization strategy that helped us to use data to inform messaging and testing choices.
Taylor Lane's email marketing program is now a significant share of its total revenue – averaging 30% of monthly sales, over a 20% increase. Taylor Lane's email marketing program has also become a key to retaining its loyal, local audience, contributing to a 15% increase in return customers since its implementation.
Email Marketing,Branding
Food & Drink
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A fashion film and stills showing the heart of the amazing Mulias Swim brand. Inspired by the essence and main inspiration of the Mulias brand. Mulias – meaning noble and majestic. Empowering women of all ethnicities and body types.
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Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.
New business services that were acquired by the business with intent to grow those products.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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