Through a solid PPC approach and strategy, I have been able to halve CPL, alongside driving down their Cost per Acquisition (their ultimate objective), within the first 2 months.
Moving forward, there are an abundance of further steps we can take to ensure we continue to build on this strong foundation.
An exciting tech company with a strong value proposition, however lacking direction on how to aggressively scale with a viable paid strategy.
Through a solid PPC approach and strategy, I have been able to halve CPL, alongside driving down their Cost per Acquisition (their ultimate objective), within the first 2 months.
Moving forward, there are an abundance of further steps we can take to ensure we continue to build on this strong foundation.
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Wedding Style struggled competing against the numerous national wedding brands
already established online. They were not ranking for many of the most popular wedding
related searches and were having difficulty retaining their advertising clients.
They wanted to improve their search engine results, their user experience and the number of brides visiting and converting into leads each month. Their ultimate goal was to increase and retain advertising clients by attracting more affluent brides to the site each month and converting them into customers.
Client is brand new to the social media advertising space. Did not have a Facebook business manager account previously, and when we created, it said that their account is disabled, even though we did not do anything on the account. In addition, we were in a time-crunch because they have a seasonal offer and want to promote it as much as possible.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.