• 1.6M revenue in the first 4 months
  • 2,394 units sold in the first 4 months
  • $55 CPA
  • 12.6x ROAS 


0
ROAS

The Challenge

  1. Bringing a product to market requires months of strategy and research into the target market. Slinger Bag hit the market for the first time with their portable tennis ball launcher, so our understanding of the U.S. tennis player and general consumer sports goods market was imperative. The product was also set to launch in the U.K, which required a separate strategy.  
  2. Generating brand awareness, especially for a new brand, requires an essential mix of paid search and social campaigns and an effectively designed landing page to optimize traffic for sales. 
  3. COVID-19 initially shut down manufacturing and continued to add unforeseen manufacturing and shipping delays throughout 2020


The Process

Facebook and Instagram 

We utilized the client's existing video content from the Bryan Brothers, 2012 Olympic gold-medal winners, and Nick Bolletierri, pro tennis coach, to create engaging instant experiences on Facebook and Instagram that fueled our prospecting and remarketing campaigns. Facebook ecommerce was of particular importance due to the relatively low volume of branded traffic and bottom-funnel searches. 

YouTube 

Our strategy included increasing brand awareness through YouTube and social prospecting campaigns. Sales were driven through bottom-funnel search campaigns and remarketing. 

Landing Page Redesign 

We created a custom landing page on Webflow that integrated with the client's Stripe ecommerce platform. Traffic from our paid search and social efforts was directed to this custom designed landing page, allowing for $1 Million in revenue within the first 90 days of our campaign. 

U.K. vs U.S. Launch

The strategy for launching Slinger Bag in the U.S and the U.K. required two separate, but similar strategies. The landing page design for the U.S. market was duplicated for the U.K. market, and a similar Facebook Ads and Google Ads strategy was implemented. 


The Solution

  • 1.6M revenue in the first 4 months
  • 2,394 units sold in the first 4 months
  • $55 CPA
  • 12.6x ROAS 


Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,CRO

Industry

Sports, Outdoors & Fitness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.58

ROAS

Bear Butt

Client for B2C eCommerce selling outdoor camping hammocks. They were struggling with their Search campaigns and wanted an audit and action plan for improvement. 

Beautified You

BeautifiedYou found that many of their consumers were more loyal to the different brands they sold than BeautifiedYou as a company. They enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.

1.5

CPL

One Dine

The client has a SAAS company, the software is for ordering food without installing an app, it's all web based. The challenge was coming up with a paid media strategy that will ultimately get restaurant owners to schedule a demo to the software. It was a new software and they weren't sure if it will perform well in the market during COVID.

2

ROAS

American Atelier

American Atelier came to me seeking to push sales. They were running a unusual strategy of looking for low cost bids as a means to keep ACOS low but they were missing on potential sales with low impressions built on a strategy based not on winning but saving money.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.