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Facebook and Instagram
We utilized the client's existing video content from the Bryan Brothers, 2012 Olympic gold-medal winners, and Nick Bolletierri, pro tennis coach, to create engaging instant experiences on Facebook and Instagram that fueled our prospecting and remarketing campaigns. Facebook ecommerce was of particular importance due to the relatively low volume of branded traffic and bottom-funnel searches.
YouTube
Our strategy included increasing brand awareness through YouTube and social prospecting campaigns. Sales were driven through bottom-funnel search campaigns and remarketing.
Landing Page Redesign
We created a custom landing page on Webflow that integrated with the client's Stripe ecommerce platform. Traffic from our paid search and social efforts was directed to this custom designed landing page, allowing for $1 Million in revenue within the first 90 days of our campaign.
U.K. vs U.S. Launch
The strategy for launching Slinger Bag in the U.S and the U.K. required two separate, but similar strategies. The landing page design for the U.S. market was duplicated for the U.K. market, and a similar Facebook Ads and Google Ads strategy was implemented.
Paid Ads,Paid Ads,Google Shopping,Paid Ads,CRO
Sports, Outdoors & Fitness
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The alcoholic and distillery industry is competitive now more than ever, and especially was at the beginning of the pandemic in 2020. Consumers are shopping the organic category more often and we are seeing continued trends of consumers looking for healthy, organic options for their family + friends. The organic space experienced significant growth in 2020 and 2021. The challenge for Prairie Organic Vodka was discovering a successful way to reach the right consumers at the right moment in time, and to educate them that Prairie Vodka is truly in the "organic" category.
BeachCult, a vibrant, elegant, swimwear and apparel brand needed an online presence to match. I loved working with this client to design and develop their online store with a look and feel that is in line with their brand image and appeals to their audience.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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