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Sentinel Forge successfully relaunched its brand with a new look and is one of the top-rated blacksmith classes on the west coast.
With a cross-country move, Sentinel Forge decided to take the opportunity to redesign and relaunch the brand. Starting in a new marketing, the blacksmithing education program needed a new look and an updated website. Sentinel Forge came to Offset Marketing to create a full brand identity and reconstruct the website before reopening classes in a new market.
As the main strategist and designer, I started with an in-depth strategy meeting to get to know exactly the “why” behind Sentinel Forge. After exploring the current marketing and branding while conducting competitive research I developed four initial logo concepts and discussed the likes and dislikes with Sentinel Forge. From those concepts, we chose one he wanted to move forward with and we created some design magic. Finally, we landed on a historic and classic logo to represent blacksmithing perfectly. As part of the brand identity process, we created a whole package including a full logo suite, fully designed business system, brand elements, and web design.
Sentinel Forge successfully relaunched its brand with a new look and is one of the top-rated blacksmith classes on the west coast.
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The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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