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Sentinel Forge successfully relaunched its brand with a new look and is one of the top-rated blacksmith classes on the west coast.
With a cross-country move, Sentinel Forge decided to take the opportunity to redesign and relaunch the brand. Starting in a new marketing, the blacksmithing education program needed a new look and an updated website. Sentinel Forge came to Offset Marketing to create a full brand identity and reconstruct the website before reopening classes in a new market.
As the main strategist and designer, I started with an in-depth strategy meeting to get to know exactly the “why” behind Sentinel Forge. After exploring the current marketing and branding while conducting competitive research I developed four initial logo concepts and discussed the likes and dislikes with Sentinel Forge. From those concepts, we chose one he wanted to move forward with and we created some design magic. Finally, we landed on a historic and classic logo to represent blacksmithing perfectly. As part of the brand identity process, we created a whole package including a full logo suite, fully designed business system, brand elements, and web design.
Sentinel Forge successfully relaunched its brand with a new look and is one of the top-rated blacksmith classes on the west coast.
Branding
Art & Entertainment
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The Cognac category has one majority share category leader and a slew of brands fighting for their fair share. Courvoisier Cognac, once a massive player in the category has decided to throw it's hat in the ring and once again capture the hearts of the "Urban Culture Connoisseur". My work as Account Director grew the brand 400% vs the category with the launch of the Honor Your Code campaign and the TTL In Honor Of Your City Program.
Building a landing page that captures the essence of the brand and
Lilyana Naturals is a massive brand on Amazon.
After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.
I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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