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Sentinel Forge successfully relaunched its brand with a new look and is one of the top-rated blacksmith classes on the west coast.
With a cross-country move, Sentinel Forge decided to take the opportunity to redesign and relaunch the brand. Starting in a new marketing, the blacksmithing education program needed a new look and an updated website. Sentinel Forge came to Offset Marketing to create a full brand identity and reconstruct the website before reopening classes in a new market.
As the main strategist and designer, I started with an in-depth strategy meeting to get to know exactly the “why” behind Sentinel Forge. After exploring the current marketing and branding while conducting competitive research I developed four initial logo concepts and discussed the likes and dislikes with Sentinel Forge. From those concepts, we chose one he wanted to move forward with and we created some design magic. Finally, we landed on a historic and classic logo to represent blacksmithing perfectly. As part of the brand identity process, we created a whole package including a full logo suite, fully designed business system, brand elements, and web design.
Sentinel Forge successfully relaunched its brand with a new look and is one of the top-rated blacksmith classes on the west coast.
Branding
Art & Entertainment
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They needed a vendor to produce some of their infomercials in Clothing and Beauty categories
With the increasing demand for the brand and expanding, as a result of our marketing efforts, it's become challenging keeping up with the expansion to new locations around the country. We are now working on marketing calendars, new strategies, and incorporating all new locations into this to have a unified brand.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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