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The new strategy achieved a 16% open rate (increasing from just 9%) and an impressive 13.2% click through rate. This targeted engagement strategy resulted in a 290% growth in email marketing revenue year over year.
Samsonite had a CRM database of customers but had not sent an email in over 6 months. They were looking for a fresh approach for its email marketing program to re-engage and nurture current and new customers. The challenge was to establish a new strategy and approach that would improve email open rates and click through rates to ultimately increase its ecommerce sales for its travel bags, luggage and accessories.
The strategy and approach consisted of redesigned email templates that were more visual and simplified, personalized messaging, and triggered email program to establish re-engagement and ongoing interest. The email strategy consisted of a welcome email series and re-engagement campaign, personalized birthday and anniversary email offers, a bi-monthly promotional email series and a post-purchase email series. The strategy was centered around a personalized and triggered email series leveraging customer data and engagement triggers.
The new strategy achieved a 16% open rate (increasing from just 9%) and an impressive 13.2% click through rate. This targeted engagement strategy resulted in a 290% growth in email marketing revenue year over year.
Email Marketing
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iKippahs brand is a DTC premium fashion brand with a small finite audience.
They had a small budget to get ROI positive.
Lots of competition in the space.
Work to get the Water For People non profit applied to the Google Grants program ($10k/mo ad spend cap) and long term, get them accepted to the Google Grants Pro ($40k/mo cap).
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
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Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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