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I delivered a comprehensive growth plan that laid out recommendations with assigned priorities (based on impact potential and resources required to implement).
Recommendations provided with analytics support included:
I am not aware whether some of these were implemented after I stopped working with the company.
Rise Bar had been in business for about 11 years but growth had slowed after the first few years and eventually plateaud for the last 4-5 years. They were looking for a growth strategy to reinvigorate the brand and its sales.
I conducted a complete audit of the brand, it's financials/sales data (Shopify, Amazon, & Google Analytics), all its touchpoints (website, social media, Amazon PDP, etc.) and advertising/promotional activity (primarily Facebook/Instagram). I spoke with employees and other stakeholders. And, I conducted primary research among its one-time customers and repeat customers to gain a better understanding of the consumer, their buying behavior, and their perceptions of the brand, RIse Bar products, and the protein bar category.
I delivered a comprehensive growth plan that laid out recommendations with assigned priorities (based on impact potential and resources required to implement).
Recommendations provided with analytics support included:
I am not aware whether some of these were implemented after I stopped working with the company.
CMO,Marketing Strategy,Other
Food & Drink
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This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.
We faced several challenges.
Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.
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