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April 2021: Spend & Return
Spend: $42.3k
Profit: $537.3k
ROAS: 12.8x
Spend: $240k
Profit: $1.294MM
ROAS: 5.4x
May 2021: Spend & Return (IOS 14 update decreased ROAS here)
Spend: $48.6k
Profit: $401.4k
ROAS: 8.3x
Spend: $293k
Profit: $1.235MM
ROAS: 4.2x
Scale Brand at a 4x ROAS
Thanks to a robust Google Shopping strategy, I was able to achieve an extremely high ROAS for the month of April & May. In addition to this, I tested tons of creative on FB allowing us to scale to a $250k+ mo spend with over a 4x ROAS after the IOS 14 update.
April 2021: Spend & Return
Spend: $42.3k
Profit: $537.3k
ROAS: 12.8x
Spend: $240k
Profit: $1.294MM
ROAS: 5.4x
May 2021: Spend & Return (IOS 14 update decreased ROAS here)
Spend: $48.6k
Profit: $401.4k
ROAS: 8.3x
Spend: $293k
Profit: $1.235MM
ROAS: 4.2x
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads
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Jersey Italian Gravy was challenged in getting their online website into an improved sales machine, to take the business up a level.
Cine packs was struggling to create profitable campaigns and often broke even for their digital products on Facebook and wanted to increase their ROAS to atleast a 3x. They also wanted to launch ads for their new eCommerce store to sell physical products. Moreover, they were not sure about tracking and needed someone to separate their free downloads from their paid downloads.
I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
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I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!
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Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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