
April 2021: Spend & Return
Spend: $42.3k
Profit: $537.3k
ROAS: 12.8x
Spend: $240k
Profit: $1.294MM
ROAS: 5.4x
May 2021: Spend & Return (IOS 14 update decreased ROAS here)
Spend: $48.6k
Profit: $401.4k
ROAS: 8.3x
Spend: $293k
Profit: $1.235MM
ROAS: 4.2x
Scale Brand at a 4x ROAS
Thanks to a robust Google Shopping strategy, I was able to achieve an extremely high ROAS for the month of April & May. In addition to this, I tested tons of creative on FB allowing us to scale to a $250k+ mo spend with over a 4x ROAS after the IOS 14 update.
April 2021: Spend & Return
Spend: $42.3k
Profit: $537.3k
ROAS: 12.8x
Spend: $240k
Profit: $1.294MM
ROAS: 5.4x
May 2021: Spend & Return (IOS 14 update decreased ROAS here)
Spend: $48.6k
Profit: $401.4k
ROAS: 8.3x
Spend: $293k
Profit: $1.235MM
ROAS: 4.2x
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads
Style & Fashion
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Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....

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