
April 2021: Spend & Return
Spend: $42.3k
Profit: $537.3k
ROAS: 12.8x
Spend: $240k
Profit: $1.294MM
ROAS: 5.4x
May 2021: Spend & Return (IOS 14 update decreased ROAS here)
Spend: $48.6k
Profit: $401.4k
ROAS: 8.3x
Spend: $293k
Profit: $1.235MM
ROAS: 4.2x
Scale Brand at a 4x ROAS
Thanks to a robust Google Shopping strategy, I was able to achieve an extremely high ROAS for the month of April & May. In addition to this, I tested tons of creative on FB allowing us to scale to a $250k+ mo spend with over a 4x ROAS after the IOS 14 update.
April 2021: Spend & Return
Spend: $42.3k
Profit: $537.3k
ROAS: 12.8x
Spend: $240k
Profit: $1.294MM
ROAS: 5.4x
May 2021: Spend & Return (IOS 14 update decreased ROAS here)
Spend: $48.6k
Profit: $401.4k
ROAS: 8.3x
Spend: $293k
Profit: $1.235MM
ROAS: 4.2x
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads
Style & Fashion
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This account was struggling with shopping before we took over, but once we got the feed cleaned up and a better structure in place, we were able to scale shopping revenue by over 5000% YOY. We were also able to improve the account's overall ROAS by over 60% YOY. This had a huge impact on their business and ultimately allowed them to grow more.
As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.
My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.

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Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.