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In the first four months of my managing their Google Ads account:
The client's Google Ads account was being very poorly managed by their PPC vendor at the time and the ROAS they were getting was far below the desired level.
The client granted to me access to their Google Ads account and I reviewed the account with them over a Zoom call with screen sharing so I could point out areas for improvement.
Once they agreed to my proposal, I started managing the account and reviewing the results with them on bi-weekly calls.
Over the next few months, I was able to dramatically increase their ROAS and sales volume from their Google Ads account while actually lowering their ad spend.
In 2021 I suggested they expand the program to also include Microsoft Advertising (Bing Ads), so I opened a Microsoft account for them, and I have been managing both accounts since.
In the first four months of my managing their Google Ads account:
Paid Ads,Paid Ads
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I had a wonderful experience working with Vakilsearch in promoting their brand through different social media channels. Since Vakilsearch was a legal service provider, I learnt the techniques and tactics often used to promote such brands. Having worked with a B2C company, I would be analysing their customers' problems and stress upon them in offering good and best deals. India is a diversified country and thus, every state has different protocols, regulations and law system, nevertheless, the fundamental lies the same. For instance, the GST registration process varies in each state. The terms and jargons mentioned were challenging, however, in due course, I became an expert in writing more than 20 service pages and 200+ blogs for them.
Supernova was in desperate need for a website facelift and redesign to help tell a more compelling story.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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