I grew paid social ROAS by 220% in 7 months. I assisted in Rael’s U.S. brand awareness through reaching millions of users on paid social platforms, increasing domestic .com sales.
Rael is a Korean-born D2C e-commerce brand offering holistic feminine and skincare products to women.
Platforms:
Challenges:
? No U.S. brand recognition
? Lower average order value (AOV)
? High CPMs for female only-targeted products
Role(s):
? Paid Social Advertiser
? Creative Strategist
Process:
? Initial Audit & Analyses
? Custom Report
? Account Restructure
? Weekly Meetings (ongoing)
? Test & Learn (ongoing)
I grew paid social ROAS by 220% in 7 months. I assisted in Rael’s U.S. brand awareness through reaching millions of users on paid social platforms, increasing domestic .com sales.
Paid Ads,Paid Ads,Paid Ads
Health & Wellness
Put your e-mail in and we'll arrange a consultation call for you
The client wanted to work with top portrait photographers for their new phone campaign. This was to position themselves as the top camera phone in the industry. They had very particular requirements on the chosen photographer so finding the right person was the first challenge. The second was managing the high profile talent and the client to achieve an outcome with the content that both parties were happy with. The timeline was extremely tight, particularly for such a high profile photographer with a busy schedule. Their target was to get high PR attention.
The budget included 3 other smaller but well known photographers who also created content around the same theme. We also had a gifting portion of the campaign where I sent the phones to small semi-professional photographers to create their own portraits. This was all to create buzz in the photography industry. This all had to be done beginning to end in about a month which is very tight.
With the pandemic striking, Bloc Shop, one of Quebec's main climbing spots, had to diversify. Their in-person boutique had a lot of choices, as their climbing shoes offering is one of the best in Canada. However, their online store was not generating a lot of conversions.
They came to us for Google, Facebook and Instagram Ads.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.