Due to the success of our paid advertising, The Physio Loft was able to open up a much larger clinic in a prime location in Downtown Toronto.
The Physio Loft started has a small, one person clinic with dreams of expanding into a vibrant clinic employing multiple therapists. The clinic is located in Downtown Toronto where there are 2 large chains of clinics dominating the industry. It had been challenging for The Physio Loft, as a small clinic to grow their cliental in the industry.
We split the budget 70/30 between Google and Facebook. The strategy on Google revolved around bidding on less popular but less competitive keywords.
On Facebook, at the top of the funnel we focused on education to establishing The Physio Loft as experts in their field.
At the bottom of the funnel we focused on retargeting website visitors.
Due to the success of our paid advertising, The Physio Loft was able to open up a much larger clinic in a prime location in Downtown Toronto.
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In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.

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