Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
The brand was making a lot of common mistakes. They were running traffic campaigns instead of conversion campaigns, and not testing creative, audience or copy. When I took over I first set up tracking to run conversion campaigns, then implemented a strong testing and scaling protocol to improve results quicker and minimize losses on duds.
In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
The brand was making a lot of common mistakes. They were running traffic campaigns instead of conversion campaigns, and not testing creative, audience or copy. When I took over I first set up tracking to run conversion campaigns, then implemented a strong testing and scaling protocol to improve results quicker and minimize losses on duds.
Paid Ads,Paid Ads,Branding,Branding,Email Marketing
Food & Drink
Put your e-mail in and we'll arrange a consultation call for you
Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
