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The brand was making a lot of common mistakes. They were running traffic campaigns instead of conversion campaigns, and not testing creative, audience or copy. When I took over I first set up tracking to run conversion campaigns, then implemented a strong testing and scaling protocol to improve results quicker and minimize losses on duds.
In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
The brand was making a lot of common mistakes. They were running traffic campaigns instead of conversion campaigns, and not testing creative, audience or copy. When I took over I first set up tracking to run conversion campaigns, then implemented a strong testing and scaling protocol to improve results quicker and minimize losses on duds.
Paid Ads,Paid Ads,Branding,Branding,Email Marketing
Food & Drink
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Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.
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