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The brand was making a lot of common mistakes. They were running traffic campaigns instead of conversion campaigns, and not testing creative, audience or copy. When I took over I first set up tracking to run conversion campaigns, then implemented a strong testing and scaling protocol to improve results quicker and minimize losses on duds.
In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
The brand was making a lot of common mistakes. They were running traffic campaigns instead of conversion campaigns, and not testing creative, audience or copy. When I took over I first set up tracking to run conversion campaigns, then implemented a strong testing and scaling protocol to improve results quicker and minimize losses on duds.
Paid Ads,Paid Ads,Branding,Branding,Email Marketing
Food & Drink
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Sift Dessert Bar was looking to improve engagement and increase ecommerce sales with a new strategy and approach.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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