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We got better CPA after giving the right message for each audience segment based on our 2nd and 3rd party data.
The main challenge was the limited target audience (by client request). - very small potential reach
At the same time, we had to crack the method by how could we give the experience online to feel like you are visiting the physical store which you must have for religious vertical!
We got better CPA after giving the right message for each audience segment based on our 2nd and 3rd party data.
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads
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Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.
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In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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