The Challenge

The Process

The Solution

Skills Used

Paid Ads,Paid Ads

Industry

Technology

Results by the numbers

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More Case Study

Film Independent

Zaksy

  • Industry-standard overall conversion rate of ~2%;
  • Old-school product pages;
  • No upsells, no bundles, no post-purchase emails.

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It has never been advertised on google before, so we had very little data.

Over 3.000 products.

Very Niche

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dear cleo

Start-up bridal industry trying to break-into a stuffy, non-dynamic industry owned by a couple of heavy hitters


  • client was a small fish in a big pond not getting attention or focus from their agency, but paying the premium to hire them
  • campaigns were not being executed properly, and not a lot of optimization was happening on a weekly basis
  • campaigns were structed in ways that kept creative and campaigns in learning phase for too long, which didn't help performance
  • not leveraging retargeting enough---low hanging fruit left to rot on vine

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‍Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

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