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The Updated listings & A+ content helped improve conversion and we began not only getting sales from the actual PPC campaigns but also total sales as we were converting organically quiet well. Amazon loved the new results and conversions and pumped up the listings organically and total sales improved a lot! Targeting product pages also saved money and created a great ACOS.
Olivia & Pearl came to me because they hadn't started Amazon Advertising campaigns yet on they're products. Seeing as fine jewelry is a tougher niche to sell in the Amazon space. High priced jewelry usually sells better in brick in mortar shops. So the challenge was to make the jewelry so appealing to customers that they couldn't say no!
After doing research on Olivia & Pearl and researching potential competitors what I realized what needed the most work was not the actual PPC campaign itself but creating a beautiful listing especially through A+ content. I focused on copy writing in the listings adding SEO keywords & creating beautiful A+ content working with the company getting the best pictures going. Last started a product targeted PPC campaign.
The Updated listings & A+ content helped improve conversion and we began not only getting sales from the actual PPC campaigns but also total sales as we were converting organically quiet well. Amazon loved the new results and conversions and pumped up the listings organically and total sales improved a lot! Targeting product pages also saved money and created a great ACOS.
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We had to find a way to improve our CPA. Most of te traffic was coming from YouTube, which is not an easy channel to work with.
Our partnership began as the company underwent a complete rebranding and repositioning. Formerly Sunshine Kids and well known in retail spaces for exceptional safety standards, Diono wanted to establish themselves as an international brand with its own ecommerce channel and a product line that expanded beyond car seats. With a small budget and strict pricing requirements, we drove growth of the Diono brand and digital footprint up to the point of acquisition in early 2018.
Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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