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The Updated listings & A+ content helped improve conversion and we began not only getting sales from the actual PPC campaigns but also total sales as we were converting organically quiet well. Amazon loved the new results and conversions and pumped up the listings organically and total sales improved a lot! Targeting product pages also saved money and created a great ACOS.
Olivia & Pearl came to me because they hadn't started Amazon Advertising campaigns yet on they're products. Seeing as fine jewelry is a tougher niche to sell in the Amazon space. High priced jewelry usually sells better in brick in mortar shops. So the challenge was to make the jewelry so appealing to customers that they couldn't say no!
After doing research on Olivia & Pearl and researching potential competitors what I realized what needed the most work was not the actual PPC campaign itself but creating a beautiful listing especially through A+ content. I focused on copy writing in the listings adding SEO keywords & creating beautiful A+ content working with the company getting the best pictures going. Last started a product targeted PPC campaign.
The Updated listings & A+ content helped improve conversion and we began not only getting sales from the actual PPC campaigns but also total sales as we were converting organically quiet well. Amazon loved the new results and conversions and pumped up the listings organically and total sales improved a lot! Targeting product pages also saved money and created a great ACOS.
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
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M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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