
The Updated listings & A+ content helped improve conversion and we began not only getting sales from the actual PPC campaigns but also total sales as we were converting organically quiet well. Amazon loved the new results and conversions and pumped up the listings organically and total sales improved a lot! Targeting product pages also saved money and created a great ACOS.
Olivia & Pearl came to me because they hadn't started Amazon Advertising campaigns yet on they're products. Seeing as fine jewelry is a tougher niche to sell in the Amazon space. High priced jewelry usually sells better in brick in mortar shops. So the challenge was to make the jewelry so appealing to customers that they couldn't say no!
After doing research on Olivia & Pearl and researching potential competitors what I realized what needed the most work was not the actual PPC campaign itself but creating a beautiful listing especially through A+ content. I focused on copy writing in the listings adding SEO keywords & creating beautiful A+ content working with the company getting the best pictures going. Last started a product targeted PPC campaign.
The Updated listings & A+ content helped improve conversion and we began not only getting sales from the actual PPC campaigns but also total sales as we were converting organically quiet well. Amazon loved the new results and conversions and pumped up the listings organically and total sales improved a lot! Targeting product pages also saved money and created a great ACOS.
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This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.