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The Updated listings & A+ content helped improve conversion and we began not only getting sales from the actual PPC campaigns but also total sales as we were converting organically quiet well. Amazon loved the new results and conversions and pumped up the listings organically and total sales improved a lot! Targeting product pages also saved money and created a great ACOS.
Olivia & Pearl came to me because they hadn't started Amazon Advertising campaigns yet on they're products. Seeing as fine jewelry is a tougher niche to sell in the Amazon space. High priced jewelry usually sells better in brick in mortar shops. So the challenge was to make the jewelry so appealing to customers that they couldn't say no!
After doing research on Olivia & Pearl and researching potential competitors what I realized what needed the most work was not the actual PPC campaign itself but creating a beautiful listing especially through A+ content. I focused on copy writing in the listings adding SEO keywords & creating beautiful A+ content working with the company getting the best pictures going. Last started a product targeted PPC campaign.
The Updated listings & A+ content helped improve conversion and we began not only getting sales from the actual PPC campaigns but also total sales as we were converting organically quiet well. Amazon loved the new results and conversions and pumped up the listings organically and total sales improved a lot! Targeting product pages also saved money and created a great ACOS.
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As an exotic car brand from Italy that wasn't Ferrari or Lamborghini, there wasn't too much brand recognition here in the US for Pagani. Additionally, there wasn't any awareness for the new dealership that had only recently opened its doors. As such, the website wasn't gaining any traction before we took on the challenge.
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