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Although we had to do 4-5 webinars to match the amount of leads we received from one live event. The content we extracted from these webinars increased followers on our social media channels by 8-10% each month, and engagement up 20%.
Octopai is an online platform for data mapping and discovery. Our main source of lead generation came from live events and when corona hit we needed to act fast to to continue to bring in the same amount of leads.
As many companies did, we turned to webinars some just with or own staff and many with partners from the industry. As a result we were able to engage with the attendees via polls and conversations after the presentation. We used these polls to engage on social media and then convert the results into infographics, blogs and shorter insights. We continued to share the polls in other groups retarded to the industry and saw great results.
My roll was to create the polls questions and answers and then convert them into content as well as mapping out where we should use these content once it was ready.
Although we had to do 4-5 webinars to match the amount of leads we received from one live event. The content we extracted from these webinars increased followers on our social media channels by 8-10% each month, and engagement up 20%.
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Give a Home Foundation is a project very close to my heart. With the homelessness issue rapidly increasing in South Africa during the COVID pandemic, myself and my co-founders of the foundation wanted to make a difference. I developed a marketing strategy to help the foundation raise funds for this important cause. "Stay at home the world has been saying... but where do you go when you do not have a home."
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