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This strategy enabled us to consistently sell out our midweek bookings and increase group booking and tournaments by 20% year over year.
Under new management Niagara National wanted to get the word out about course/clubhouse improvements, encourage local players to rediscover the course and the improvements that were made as well as attract tourists looking for a weekend excursion in the Niagara region.
Our strategy was built around compelling content showcasing the course targeting avid golfers in a 100km radius to build brand awareness followed by online and in- person customer acquisition campaigns on Google, Facebook and Instagram. Conversion Optimized landing pages were set up to enable ecommerce sales and sign up forms for the various promotions.
This strategy enabled us to consistently sell out our midweek bookings and increase group booking and tournaments by 20% year over year.
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We had to find a way to improve our CPA. Most of te traffic was coming from YouTube, which is not an easy channel to work with.
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