SendGrid was a well-established email API frequently used by businesses for transactional email use cases, attempting to break into the email marketing space with an email marketing campaign. After around two years of struggling to break into email marketing, marketing leaders were interested in a way to build more content marketing traffic to the site via organic search channels. Problem was, email marketing is an extremely difficult vertical for content marketing.

Helping them scale from spending $2k per month to over $9k while keeping between a 2-3x return when I was done. I also introduced Google Shopping and search which was brand new to the brand.

This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.

They were the "new kids on the block" and their goal was to cut into the existing market share.

Most people search for dispensaries if they already don't have a favourite one they go to.

We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.

This was all done within 5 months of starting.

They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.

Important to note that they weren't doing any other form on online marketing.

• Developing a holistic growth plan that took all paid channels into consideration and balancing with organic channels
• Driving a net positive ROAS on Facebook and finding success with non-dynamic ad formats
• Scaling Google search