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Successfully consolidated assets from MOBY, Baby Hawk, Rewarding Baby and Baby Bella Maya.
Launched Maya & Max accessories sub-brand.
Delivered 7% growth in Organic Search traffic within the 1st 2-months.
Improved paid search ROAS by 68%.
Improved HookLogic ROAD by 120%.
MOBY needed an revised marketing strategy that would shift spending focus from print/event placements to higher return digital advertising. The company has also recently acquired Baby Hawk (carriers) and Maya & Max (accessories); consolidating digital assets and streamlining marketing were key objectives for 2016.
The entire marketing budget was evaluated for revenue performance, visibility and impact on the brand's digital footprint. As opportunities were identified, budget shifted from print ads & events to digital advertising. New paid search and Google Shopping campaigns were introduced. Brand awareness campaigns were used to benchmark paid media's impact on cross-channel sales and to ensure customer retention from the acquired brands.
A digital audit and competitive analysis were used to define each brand's "authority" online and determine the best course of action for consolidation of assets that would preserve domain authority and key phrase ranking while streamlining to consumer shopping experience.
Successfully consolidated assets from MOBY, Baby Hawk, Rewarding Baby and Baby Bella Maya.
Launched Maya & Max accessories sub-brand.
Delivered 7% growth in Organic Search traffic within the 1st 2-months.
Improved paid search ROAS by 68%.
Improved HookLogic ROAD by 120%.
Marketing Strategy,SEO,Paid Ads,Google Shopping
Baby
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Bellissimo is one of our flagship clients as we like mutually like to say : we scaled together.
Their online store capped sales as their only traffic source was Facebook advertising for a sustainably long time. When we started working with Bellissimo in 2020, our team set up their email marketing infrastructure. Over the last 2 years we have expanded our ecosystem to include: Influencer Marketing (now collaborating with celebrities like Snoop Dogg, Steve Aoki, Floyd Mayweather and Jamie Foxx), text marketing, social media marketing, and a website revamp complete with hat customization tool.
Bellissimo now sees sustainable increase month over month. This year Bellissimo is seeing 160% more revenue than last year.
Key achievements:
• Influencer marketing strategy and partnerships facilitated in the fashion, sports and entertainment industry: Steve Aoki, Floyd Mayweather, Snoop Dogg Jamie Foxx, Mr. Mature
• 0 to 150k organic monthly impressions on Pinterest within 6 months
• 26k engaged Instagram followers
• created a targeted fan group and grew it to 1k members in one month, now at 3k members; the results have been overwhelming: group members share great content (ie. wearing the brand's products), this "feeding us content" which in return is bringing continuous growth; we also started to monetize the group and gain direct Shopify sales from group members
• Created an automated way to receive customer tags, photos and videos. Now, about 50% of our content is generated by other users which means we get extra reach and impressions without added effort.
Working with a brand new email list and starting all email sequences and follow ups from scratch.
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