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Successfully consolidated assets from MOBY, Baby Hawk, Rewarding Baby and Baby Bella Maya.
Launched Maya & Max accessories sub-brand.
Delivered 7% growth in Organic Search traffic within the 1st 2-months.
Improved paid search ROAS by 68%.
Improved HookLogic ROAD by 120%.
MOBY needed an revised marketing strategy that would shift spending focus from print/event placements to higher return digital advertising. The company has also recently acquired Baby Hawk (carriers) and Maya & Max (accessories); consolidating digital assets and streamlining marketing were key objectives for 2016.
The entire marketing budget was evaluated for revenue performance, visibility and impact on the brand's digital footprint. As opportunities were identified, budget shifted from print ads & events to digital advertising. New paid search and Google Shopping campaigns were introduced. Brand awareness campaigns were used to benchmark paid media's impact on cross-channel sales and to ensure customer retention from the acquired brands.
A digital audit and competitive analysis were used to define each brand's "authority" online and determine the best course of action for consolidation of assets that would preserve domain authority and key phrase ranking while streamlining to consumer shopping experience.
Successfully consolidated assets from MOBY, Baby Hawk, Rewarding Baby and Baby Bella Maya.
Launched Maya & Max accessories sub-brand.
Delivered 7% growth in Organic Search traffic within the 1st 2-months.
Improved paid search ROAS by 68%.
Improved HookLogic ROAD by 120%.
Marketing Strategy,SEO,Paid Ads,Google Shopping
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Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
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