Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Successfully consolidated assets from MOBY, Baby Hawk, Rewarding Baby and Baby Bella Maya.
Launched Maya & Max accessories sub-brand.
Delivered 7% growth in Organic Search traffic within the 1st 2-months.
Improved paid search ROAS by 68%.
Improved HookLogic ROAD by 120%.
MOBY needed an revised marketing strategy that would shift spending focus from print/event placements to higher return digital advertising. The company has also recently acquired Baby Hawk (carriers) and Maya & Max (accessories); consolidating digital assets and streamlining marketing were key objectives for 2016.
The entire marketing budget was evaluated for revenue performance, visibility and impact on the brand's digital footprint. As opportunities were identified, budget shifted from print ads & events to digital advertising. New paid search and Google Shopping campaigns were introduced. Brand awareness campaigns were used to benchmark paid media's impact on cross-channel sales and to ensure customer retention from the acquired brands.
A digital audit and competitive analysis were used to define each brand's "authority" online and determine the best course of action for consolidation of assets that would preserve domain authority and key phrase ranking while streamlining to consumer shopping experience.
Successfully consolidated assets from MOBY, Baby Hawk, Rewarding Baby and Baby Bella Maya.
Launched Maya & Max accessories sub-brand.
Delivered 7% growth in Organic Search traffic within the 1st 2-months.
Improved paid search ROAS by 68%.
Improved HookLogic ROAD by 120%.
Marketing Strategy,SEO,Paid Ads,Google Shopping
Baby
Put your e-mail in and we'll arrange a consultation call for you
increase awareness and inbound tourism from the US and Europe to Panama
The client is a storage container business. They supply commercial storage, cold storage, and residential storage in the Pacific Northwest and Utah and Wyoming area.
The challenge for this client was to scale the account from just retargeting to a full-funnel marketing strategy. I was tasked with increasing both commercial and residential storage leads.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
