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In year 1 grew the brand over 80% YoY from 8 figures to 9 figures in revenue.
Omni-channel growth and large budgets on mass media channels.
I ran budgets in excess of 5M/quarter with a team of 6+
Head of Growth reporting directly to the CMO.
Executive leadership skills used to build and manage a team that delivered in excess of 9 figures in direct e-commerce revenue.
In year 1 grew the brand over 80% YoY from 8 figures to 9 figures in revenue.
Paid Ads,Paid Ads,Marketing Strategy,Marketing Strategy,SEO,Google Shopping,Paid Ads,Paid Ads,Other
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This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.
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