
In year 1 grew the brand over 80% YoY from 8 figures to 9 figures in revenue.
Omni-channel growth and large budgets on mass media channels.
I ran budgets in excess of 5M/quarter with a team of 6+
Head of Growth reporting directly to the CMO.
Executive leadership skills used to build and manage a team that delivered in excess of 9 figures in direct e-commerce revenue.
In year 1 grew the brand over 80% YoY from 8 figures to 9 figures in revenue.
Paid Ads,Paid Ads,Marketing Strategy,Marketing Strategy,SEO,Google Shopping,Paid Ads,Paid Ads,Other
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Through my video production company, I developed digital content for Adidas directed a very targeted niche: Sports for women, focused on Soccer & Tennis. As part of Adidas global awareness campaign, I worked with the brand creating digital content at its main new product releases in the region and covered the main sponsored sporting events in LATAM, USA & Europe: FIFA World Cup, UEFA Champions League Finals, Concacaf Gold Cup, Copa America LATAM, as well as performed interviews with sports personalities.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

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