
In year 1 grew the brand over 80% YoY from 8 figures to 9 figures in revenue.
Omni-channel growth and large budgets on mass media channels.
I ran budgets in excess of 5M/quarter with a team of 6+
Head of Growth reporting directly to the CMO.
Executive leadership skills used to build and manage a team that delivered in excess of 9 figures in direct e-commerce revenue.
In year 1 grew the brand over 80% YoY from 8 figures to 9 figures in revenue.
Paid Ads,Paid Ads,Marketing Strategy,Marketing Strategy,SEO,Google Shopping,Paid Ads,Paid Ads,Other
Style & Fashion
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One challenging project was working on Rue La La’s exclusive “Madison Avenue” boutiques where vintage Chanel and other very high-end clothing and accessories were sold on our website. Some items were sold for upwards of $10K and they were final sale, unable to be returned. So, writing product descriptions that were accurate and extremely descriptive was imperative. I strengthened my attention-to-detail skill set in this role.
SureFit was looking to improve it's eCommerce sales primarily through organic, paid search, affiliate and email channels. The challenge was to create a holistic digital marketing strategy that the company could implement on a consistent basis to generate direct to consumer sales as well as customer retention/repeat purchases.

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.