Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Our campaigns were able to scale drastically over the 12 months of working together. We increased our monthly budget by over 600%, while increasing our total ROAS by 167%. Facebook & Instagram has become Mau Pets' #1 driver of traffic, sales, reviews, and engagement. After 12 months, they have become a 7 figure brand and cemented themselves as the best quality cat trees available on the market!
Mau Pets is a high-end and high-quality Cat Trees brand that was experiencing issues scaling their campaigns on Facebook & Instagram. Their campaigns were hitting their minimum ROAS targets at low budgets, but any time they tried to increase budgets and scale their ROAS fell through the floor. They were looking for someone who could take their campaigns to the next level by scaling their budgets while maintaining and increasing ROAS.
They had some positives that were good for brands looking to scale:
The had a couple negatives as well:
We began a complete overhaul of their Facebook Ads Manager account. We met 1-2 times per week over video calls to talk about new structure, new creatives, and our new strategy during the setup phase. I wanted us to use a lot more reviews in the creatives, more carousels of the different types of cat trees they offer, and a more consolidated approach to both the cold targeting and the retargeting campaigns.
We noticed after our first month that our ads were getting loads of comments and engagement from previous buyers. Over 100+ comments of people sharing their experience, sharing pictures of their cats in the trees right on our ads, and this was improving our CPM's (cost per 1,000 impressions) and CVR's (conversion rate) dramatically. We decided to strongly utilize a function inside Facebook Ads Manager that allows our ads to run in multiple campaigns but still carry over all their engagement. This strategy proved extremely positive and helped us scale very aggressively.
Our campaigns were able to scale drastically over the 12 months of working together. We increased our monthly budget by over 600%, while increasing our total ROAS by 167%. Facebook & Instagram has become Mau Pets' #1 driver of traffic, sales, reviews, and engagement. After 12 months, they have become a 7 figure brand and cemented themselves as the best quality cat trees available on the market!
Paid Ads,Paid Ads
Pets
Put your e-mail in and we'll arrange a consultation call for you
New business services that were acquired by the business with intent to grow those products.
The Galien Foundation is described as the 'Nobel Prize' for pharmaceuticals and biotech. Each year they hold an award gala in NYC featuring Nobel Prize Winners, and illustrious guests such as Anthony Fauci, Bill Clinton, and the UN Secretary General.
The cost per ticket to one of these events can be $1,000-2,000+
Founded by CEO Don Halpern, the company's chief competitive advantage is their products' unique patented features and material that prevent the bag from being opened or broken into. Their product features are unique and cannot be found with any other companies on the market. In 2017, Loctote was featured on Shark Tank where they successfully garnered an investment deal with Shark Tank investor Robert Herjavec. The company successfully established eCommerce and wholesale distribution channels but needed help improving the profitability of their paid advertising strategy for their eCommerce channel. When we began working with the Loctote company, they were experiencing issues that were interfering with the profitability of their paid advertising channels. While the company’s initial online advertising campaigns had been successful in the beginning, over time due to the increasing complexity and competitiveness of advertising platforms, the ad campaigns had declined in performance. Due to these issues, the company was experiencing a downturn in online revenue, an increase in wasted ad spend, and a decline in ROAS across all online advertising channels.
This brand was doing a lot of client acquisition through FB ads but didn’t have anything set up for the customer experience in the backend. They were leaving a lot of money on the table paying for customer acquisition but weren’t nurturing their leads and customers.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
