We were able to increase monthly sales from Google & Bing Ads while also increasing ROAS by 25%.

0.25
ROAS

The Challenge

Increase e-commerce sales via Google Ads, Bing Ads and Facebook within $15k/mo starting budget and hit 600-800% ROAS

The Process


Top Performing PPC Strategies


  • Segmented out top sellers into their own shopping campaign to push those SKUs more that had a higher ROAS
  • Launched mix of standard and dynamic search campaigns targeting top converting search queries
  • Set up merchant promotions for them so that they are able to include their discount code in all their shopping ads across both Google and Bing
  • Successfully tested both manual bidding strategies (ecpc) as well as tROAS bidding strategies
  • Dynamic Remarketing build out targeting all visitors, cart abandoners, customer list etc

The Solution

We were able to increase monthly sales from Google & Bing Ads while also increasing ROAS by 25%.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

TaxAct

The tax industry is extremely seasonal between January and April. You are selling a service people generally don't like doing, taxes, that they only want to think about once a year. TaxAct was a top 3 player in the space for online tax filers and I was tasked with optimizing Paid Search and eventually managing all other digital channels to optimize spend. Helping craft budgets, marketing plans, and execution was my duties while employed there.

NOW Branding

Write blogs to help boost SEO results and create client portfolio pages. I was in charge of writing blogs on specific key topics to help boost results for our PPC Lead Generation Campaign.

2.6

CPR

HastyCart

HastyCart is an online grocery ordering service. They reached out to me for help with:

  • getting new customers
  • increasing their purchase rate

ZF Friedrichshafen

ZF Friedrichshafen is a world leader in the manufacture and supply of components to the automotive industry. The company employs 147,000+ people and has an annual turnover of 36.52 billion Euro's.


As an agency our role was to target the aftermarket (mechanics, installers and distributors) through multiple B2B campaigns across YouTube and Google Ads, as well as SEO over a period of at least five years.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

‍

‍

‍