We were able to increase monthly sales from Google & Bing Ads while also increasing ROAS by 25%.

0.25
ROAS

The Challenge

Increase e-commerce sales via Google Ads, Bing Ads and Facebook within $15k/mo starting budget and hit 600-800% ROAS

The Process


Top Performing PPC Strategies


  • Segmented out top sellers into their own shopping campaign to push those SKUs more that had a higher ROAS
  • Launched mix of standard and dynamic search campaigns targeting top converting search queries
  • Set up merchant promotions for them so that they are able to include their discount code in all their shopping ads across both Google and Bing
  • Successfully tested both manual bidding strategies (ecpc) as well as tROAS bidding strategies
  • Dynamic Remarketing build out targeting all visitors, cart abandoners, customer list etc

The Solution

We were able to increase monthly sales from Google & Bing Ads while also increasing ROAS by 25%.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2.5

CPM

ACH Foods

To build an online community, enticing people to follow and use recipes from Make Good/Bake Good and purchase products from ACH Food (Fleishmann's and Mazola Oil).

Schlumberger

Schlumberger is the world's largest oil & gas services company. In my capacity as their first ever full-time digital marketer, I was responsible for a range of work to help the company implement best practices, including:


  • Development of an in-house manual for on-page optimization for the company's writers.
  • Conducting a range of SEO audits for the company's lines of business.
  • Creating a range of dashboards in Google Data Studio to incorporate data from Google Analytics, Google Search Console and SEMrush to show decision makers at a glance how their content was performing in organic search.
  • Management of the bulk of the company's Google and Bing paid search campaigns.

4

CPO

Niagara National Golf Course

Under new management Niagara National wanted to get the word out about course/clubhouse improvements,  encourage local players to rediscover the course and the improvements that were made as well as attract tourists looking for a weekend excursion in the Niagara region.


Mastercraft Plumbing

Create a brand identity and brand image.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.