ZF Friedrichshafen is a world leader in the manufacture and supply of components to the automotive industry. The company employs 147,000+ people and has an annual turnover of 36.52 billion Euro's.

As an agency our role was to target the aftermarket (mechanics, installers and distributors) through multiple B2B campaigns across YouTube and Google Ads, as well as SEO over a period of at least five years.

Their profit margins were normally high before to working with DIDO AGENCY, but they weren't fully exploiting their network of former buyers. Yokkao realized that it needed to increase its marketing activities in order to stay in touch with clients between transactions.

1. Popular products were often sold out and would take a while to get inventory back in stock.
2. Had no prior data from paid advertising 
3. Educating people about new car parts 

The brand was struggling to acquire new customers and had no strategy with their paid media. I was able to create a strategy from scratch and eventually get them from breaking even to being profitable with their paid campaigns.