Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.

The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.

The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.

We started with just Facebook where I started with remarketing ads and have kept those going and then started running Google Ads both search and shopping with a small budget of $20 per day and now over a year later spending over $87 per day.

Afimilk was about to launch a set of new apps for their automation platform, and I wrote the entire product line text by creating taglines, landing pages, PPC campaigns, website, and social media content. I worked closely with the Director of Marketing, Director of Products, and The Product Marketing Manager to develop the right tone of voice.

OnePacs is a B2B company that offers healthcare SaaS. Their technology is cloud-based and allows hospitals and clinics to operate virtually. The main goals of their campaign are to generate awareness and new leads.