I took the existing 8% open rates to over 25% (My most recent campaigns average a 28.2% open) and doubled their click rates. By building in the necessary filters, I also improved the quality of their list.
This client didn't have any finalized branding when I joined the team. I helped them finalize their brand ID (which they have since changed) and developed email templates based off of the guide for a cohesive member experience. They also had under cared for email flows.
I used my email marketing expertise to optimize existing emails in terms of design and performance by building in necessary flow filters, updating content within emails, and improving subject lines.
I took the existing 8% open rates to over 25% (My most recent campaigns average a 28.2% open) and doubled their click rates. By building in the necessary filters, I also improved the quality of their list.
Email Marketing
Health & Wellness
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This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.
I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.
The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.