By sending just one email a week for two months, LCI Paper boasted an ROI of 640%.
LCI Paper benefits from a loyal consumer base, oftentimes event planners, calligraphers, and other professional roles that demand buying high-quality paper in bulk. Without a central way of engaging its audience on a regular basis, LCI Paper wasn’t fully leveraging its buying potential.
DIDO AGENCY created seven foundational campaigns to build a relationship with consumers throughout every stage of the product journey. From browsing for a specific event in mind to post-purchase follow-up emails and holiday campaigns, we ensured LCI Paper stayed top of mind through strategic email marketing.
By sending just one email a week for two months, LCI Paper boasted an ROI of 640%.
Email Marketing,Marketing Strategy
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The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.