Increase ROAS and reducing cost per order / action is my #1 area of expertise. I know how to leverage the data to provide insights and optimization recommendations to immediately improve the performance of your campaigns, leveraging not only publisher reporting, but internal analytics systems, as well as 3rd party data like google analytics.
Small start-up still mostly run by it's co-founders. Scrappy, smart and focused, my goal is to build top-line revenue and customers for the brand with a very small budget, so creativity is key.
My role is account director, overseeing the entire budget, reporting and optimization process from strategy onwards, but I also manage the paid social and retargeting channels, and oversee one team member who runs paid search / shopping. I need to take a step back and understand the target audience, where they live online, messaging strategy and creative execution, down to budget deployment. Ultimately, the data does the talking. Smart, strategic insights to help form strategy, and allowing for time to let the data cure, and then using the data to help inform next steps from budget reallocations, bid adjustments, creative optimizations and landing page development.
Increase ROAS and reducing cost per order / action is my #1 area of expertise. I know how to leverage the data to provide insights and optimization recommendations to immediately improve the performance of your campaigns, leveraging not only publisher reporting, but internal analytics systems, as well as 3rd party data like google analytics.
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads
Beauty
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The client has a SAAS company, the software is for ordering food without installing an app, it's all web based. The challenge was coming up with a paid media strategy that will ultimately get restaurant owners to schedule a demo to the software. It was a new software and they weren't sure if it will perform well in the market during COVID.
4artworks, a home decor brand, was looking to sell to consumers directly through their E-commerce store. They had some sales coming in every month, but nothing significant seemed to be happening with their existing efforts at the time.
We used Facebook and Instagram ads to scale their e-commerce store revenue to drive traffic and increase monthly orders. Our goal was to create captivating creative that showcased the artwork while identifying winning audiences for better conversions and refining the checkout process for a seamless user experience.
We created captivating ads, used engaging copy for both platforms, and found suitable audience targets that could help them achieve higher conversion rates among potential customers.
Results, our team scaled the ecommerce storefront from a few thousand per year to six figures in revenue with continued growth.
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