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Increase ROAS and reducing cost per order / action is my #1 area of expertise. I know how to leverage the data to provide insights and optimization recommendations to immediately improve the performance of your campaigns, leveraging not only publisher reporting, but internal analytics systems, as well as 3rd party data like google analytics.
Small start-up still mostly run by it's co-founders. Scrappy, smart and focused, my goal is to build top-line revenue and customers for the brand with a very small budget, so creativity is key.
My role is account director, overseeing the entire budget, reporting and optimization process from strategy onwards, but I also manage the paid social and retargeting channels, and oversee one team member who runs paid search / shopping. I need to take a step back and understand the target audience, where they live online, messaging strategy and creative execution, down to budget deployment. Ultimately, the data does the talking. Smart, strategic insights to help form strategy, and allowing for time to let the data cure, and then using the data to help inform next steps from budget reallocations, bid adjustments, creative optimizations and landing page development.
Increase ROAS and reducing cost per order / action is my #1 area of expertise. I know how to leverage the data to provide insights and optimization recommendations to immediately improve the performance of your campaigns, leveraging not only publisher reporting, but internal analytics systems, as well as 3rd party data like google analytics.
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Beauty
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To brand, and market a dual-functioning B2B business. One sect is for energy procurement and efficiency and the other sect his benefits for employees.
Our partnership began as the company underwent a complete rebranding and repositioning. Formerly Sunshine Kids and well known in retail spaces for exceptional safety standards, Diono wanted to establish themselves as an international brand with its own ecommerce channel and a product line that expanded beyond car seats. With a small budget and strict pricing requirements, we drove growth of the Diono brand and digital footprint up to the point of acquisition in early 2018.
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